How did Favikon's launch on X do with Gridd?

Favikon ran a product launch on X with Gridd and got over 100,000 views on the launch video. Favikon's head of marketing wrote it up in public, as a paying client, in Favikon's own guide to SaaS influencer marketing agencies, and said they would use Gridd again for a launch.

By Madni Aghadi and Siddhant Choudhary
Updated · 2 min read

The result

In Favikon's words, the launch ended with "over 100,000 views on the video." The same article says they "would use them again for a launch." Read Favikon's article.

Views on the launch video
100,000+
Client, by their own account
Paying
Would use Gridd again
Yes
From Favikon's article, written by its head of marketing.

What did Gridd do?

Gridd lined up creators from its network and had them quote tweet Favikon's launch post inside the same window, so every quote carried the launch video to a new audience and sent the views back to one post.

How the views reached one post

Creator posts spread out, against quote tweets of one launch postOn the left, creators posting separately over several weeks, each reaching their own audience. On the right, creators quote tweeting one launch post inside the first hour, every one wired back to the post in the middle.Separate posts over weeksQuote tweets of one post, first hour
Each creator's quote tweet carries the launch post with it, so the views from every audience land on the same video.

Why founders trust Gridd

Brands we've run launches for

  • Tencent logoTencent
  • Favy logoFavy
  • HeyGen logoHeyGen
  • Wegic logoWegic
  • Writesonic logoWritesonic
  • TopView logoTopView
  • TRAE logoTRAE
  • Beago
  • Kling AI logoKling AI
  • Flowith logoFlowith

Investors in our clients (not in Gridd)

  • ByteDance logo
  • Prosus logo
  • Thrive Capital logo
  • Kuaishou logo
  • SV Angel logo
  • Vertex Ventures logo
  • HOF Capital logo
  • LongRiver Investments logo
  • Kamet Capital logo
  • 1M views guaranteedAbout $25K. If the post falls short, we add creators until it gets there.
  • We handle everythingCasting, briefs, drafts, assets and timing. Our video team edits the launch video.
  • 1,000+ founders, engineers and buildersReal followings on X, from big names to mid-size, all connected with Gridd.
  • Every post disclosedX's paid partnership label, audited in the final report.

Written up by Favikon, which ran a launch with us: over 100,000 views.

Why this case study matters

  • It's third-party: Favikon published it on its own site, about its own launch.
  • It's disclosed: the author says they worked with Gridd as a paying client.
  • It's specific: a number tied to one post, one launch.

What would the same launch look like today?

A Gridd launch now runs 60 to 100 creators from a network of 1,000+, with 60 to 100 quote tweets in the first hour and one million views guaranteed for about $25K. If the post falls short, we add creators until it gets there.

See what's included, how a launch runs, or the launch tracker for how the biggest launches on X performed.

Questions people ask

How many views did Favikon's launch get with Gridd?
Over 100,000 views on the launch video, according to Favikon's own article, written by its head of marketing as a paying client.
Would Favikon use Gridd again?
Yes. Favikon's article says they would use Gridd again for a launch.
Where can I check this?
Favikon's article, What Is the Best SaaS Influencer Marketing Agency, on favikon.com.

Written by Madni Aghadi and Siddhant Choudhary, the founders of Gridd. They run every Gridd launch on X themselves, from the cast and the briefs to the launch hour.