What is the most-viewed product launch on X?

Of the launches Gridd tracks, xAI Voice Cloning has the most views: 204,033,833, posted by @SpaceXSI on May 1, 2026. The ranking re-reads every launch post on X every six hours.

How many views does a product launch on X get?

A typical startup launch gets far fewer than the launches here: Flowjam's 2026 report of 1,172 launches found a median of 28,258 views. The tracker holds launches that got noticed (each passed about 10,000 views), and the median one has 175K views, and the middle half sit between 50.4K and 701.8K. Launch posts with a video have a median of 191.3K views; text and image posts, 142.1K.

What is a good engagement rate for a launch on X?

The median is 0.48%, counting likes, reposts, replies and quotes per view. The middle half of tracked launches sit between 0.23% and 0.84%.

How much does it cost to get one million views on a launch?

An agency charging $100K for one million views with about 40 to 50 influencers works out to $100 per 1,000 views, or about $2,000 to $2,500 per influencer. Gridd guarantees one million views for about $25K, about $25 per 1,000, with 60 to 100 creators quote tweeting the launch inside the first hour. If the post falls short, we add creators until it gets there.

Where do these numbers come from?

Each entry is the company's own launch post on X. Views, likes, reposts, replies, quotes and bookmarks are read from the post through FxTwitter every 6 hours, and nothing is estimated. The full list is free to reuse with credit (CC BY 4.0) as JSON at gridd.agency/launches/data.json.

Launch tracker · 2839 launches

Launches on X, ranked by real views.

Every big product launch post on X we track, with the numbers X shows on the post itself. Refreshed every six hours. Nothing here is estimated.

The state of launches on X: best day, time and format AI launches Developer tools launches Productivity launches Infrastructure launches

Launches tracked: 2839
Views, all launches: 4.6B
Median views: 175K
Median engagement: 0.48%

The most-viewed launches

What the most-viewed launches have in common

1.3xVideo carries the launch1903 of 2839 launch posts lead with a video. Their median is 191.3K views, against 142.1K for text and image posts.
70%The post travels past the account1987 of 2839 launches got more views than the posting account has followers. Reposts, quotes and the feed carry it further.
281KHardware launches leadThe median Hardware launch has 281K views, the highest of any category with three or more launches tracked.

Every launch, ranked by views

Get the data · JSON · CC BY 4.0

RankLaunchViewsvs followingPosted

Showing 100 of 100 launches · 2,839 tracked

Numbers are read from each launch post on X through FxTwitter and refreshed every 6hours. Engagement is likes, reposts, replies and quotes per view; "its following" is views divided by the posting account's followers. The data is free to reuse with credit (CC BY 4.0).

Launches by category

Median views on the launch post, and how many launches we track in each.

Hardware · 98281K
AI · 1462264.5K
Consumer · 98256.5K
Design · 108148.2K
Developer tools · 595111.1K
Fintech · 140109.7K
Productivity · 17980.7K
Infrastructure · 15974.3K

Small accounts, big launches

Accounts under 50K followers whose launch post went furthest past their following. X's view count includes paid promotion, so a large multiple can be ads as well as reach.

Questions about launches on X

What is the most-viewed product launch on X?: Of the launches Gridd tracks, xAI Voice Cloning has the most views: 204,033,833, posted by @SpaceXSI on May 1, 2026. The ranking re-reads every launch post on X every six hours.
How many views does a product launch on X get?: A typical startup launch gets far fewer than the launches here: Flowjam's 2026 report of 1,172 launches found a median of 28,258 views. The tracker holds launches that got noticed (each passed about 10,000 views), and the median one has 175K views, and the middle half sit between 50.4K and 701.8K. Launch posts with a video have a median of 191.3K views; text and image posts, 142.1K.
What is a good engagement rate for a launch on X?: The median is 0.48%, counting likes, reposts, replies and quotes per view. The middle half of tracked launches sit between 0.23% and 0.84%.
How much does it cost to get one million views on a launch?: An agency charging $100K for one million views with about 40 to 50 influencers works out to $100 per 1,000 views, or about $2,000 to $2,500 per influencer. Gridd guarantees one million views for about $25K, about $25 per 1,000, with 60 to 100 creators quote tweeting the launch inside the first hour. If the post falls short, we add creators until it gets there.
Where do these numbers come from?: Each entry is the company's own launch post on X. Views, likes, reposts, replies, quotes and bookmarks are read from the post through FxTwitter every 6 hours, and nothing is estimated. The full list is free to reuse with credit (CC BY 4.0) as JSON at gridd.agency/launches/data.json.