How many views does a product launch on X get?

The median launch post in Gridd's tracker has 175K views, from 2,839 launches. 579 of them passed one million views. The median engagement rate (likes, reposts, replies and quotes per view) is 0.48%.

What is the best day to launch on X?

In the tracker, Tuesday launches have the highest median views (192.3K, from 648 launches). By count, most launches go out on Thursday. Days are in UTC. The day matters less than the first hour: a launch that collects quotes and replies early keeps getting shown.

What time should I post a launch on X?

Launches posted 04–08 UTC (9pm–1am PT) have the highest median views in the tracker: 273.6K from 78 launches. Most big launches go out in the US morning, when both US and European audiences are awake.

Does a launch video get more views on X?

Yes, in this data. 1940 of 2839 launch posts lead with a video and their median is 192.5K views, against 143.1K for posts with an image and 122.7K for text-only posts.

Can a small account get a big launch on X?

Yes. Launch posts from accounts with 10K to 100K followers get a median of 3.1x their follower count in views (1135 launches). The feed shows a post to people who do not follow the account when it gets early quotes and replies, and that early reach is what creator quote tweets in the first hour are for.

Where does this data come from?

Gridd's launch tracker: each entry is a company's or founder's own launch post on X, and views, likes, reposts, replies, quotes and bookmarks are read from the post through FxTwitter every six hours. Nothing is estimated. The full list is free to reuse with credit (CC BY 4.0) at https://gridd.agency/launches/data.json.

The state of product launches on X

Across 2,839 product launch posts on X that got noticed (each passed about 10,000 views), the median gets 175K views and 579 passed one million. Launch posts that lead with a video have a median of 192.5K views, against 122.7K for text-only posts. Tuesday launches have the highest median (192.3K). Accounts with 10K to 100K followers get 3.1x their following in views; accounts with 1M+ get 0.5x.

Launches analysed: 2,839
Median views: 175K
Passed 1M views: 579
Saves per 10K views: 14.2

Video, image or text

Median views on the launch post by what it leads with.

Video · 1940 launches192.5K
Image · 620 launches143.1K
Text only · 279 launches122.7K
Bar length: median views

Account size

Median views by the posting account's followers. As a multiple of the follower count, the median launch gets 61x at Under 10K, 3.1x at 10K to 100K, 1.0x at 100K to 1M, 0.5x at 1M+.

Under 10K followers · 571 launches131K
10K to 100K · 1135 launches99.4K
100K to 1M · 909 launches252.6K
1M+ followers · 224 launches2.2M
Bar length: median views

Day of the week

Median views by the day the launch was posted (UTC).

Sunday · 39 launches153.1K
Monday · 434 launches181.4K
Tuesday · 648 launches192.3K
Wednesday · 601 launches178.8K
Thursday · 740 launches162.1K
Friday · 331 launches162.2K
Saturday · 46 launches148.9K
Bar length: median views

Time of day

Median views by the hour the launch was posted, in UTC with US Pacific time.

00–04 UTC · 5pm–9pm PT · 116 launches153.2K
04–08 UTC · 9pm–1am PT · 78 launches273.6K
08–12 UTC · 1am–5am PT · 117 launches134.6K
12–16 UTC · 5am–9am PT · 850 launches193K
16–20 UTC · 9am–1pm PT · 1380 launches175K
20–24 UTC · 1pm–5pm PT · 298 launches148.7K
Bar length: median views

Company or founder account

Median views when the launch goes out from the company's account or from a founder's own.

Company account · 2308 launches180.2K
A founder's or team member's account · 531 launches160.8K
Bar length: median views

By month

Launches tracked per month, with the median views of that month's launches.

Dec 2025124.6K50 launches
Jan 2026156.3K52 launches
Feb 2026193K82 launches
Mar 2026270.6K133 launches
Apr 2026344.7K133 launches
May 2026186.6K141 launches
Jun 2026278.1K174 launches
Jul 2026205.7K216 launches
Aug 2026244.9K228 launches
Sep 2026170.8K405 launches
Oct 2026137.6K477 launches
Nov 2026129.8K275 launches

The ten most-viewed launches

Questions this data answers

How many views does a product launch on X get?: The median launch post in Gridd's tracker has 175K views, from 2,839 launches. 579 of them passed one million views. The median engagement rate (likes, reposts, replies and quotes per view) is 0.48%.
What is the best day to launch on X?: In the tracker, Tuesday launches have the highest median views (192.3K, from 648 launches). By count, most launches go out on Thursday. Days are in UTC. The day matters less than the first hour: a launch that collects quotes and replies early keeps getting shown.
What time should I post a launch on X?: Launches posted 04–08 UTC (9pm–1am PT) have the highest median views in the tracker: 273.6K from 78 launches. Most big launches go out in the US morning, when both US and European audiences are awake.
Does a launch video get more views on X?: Yes, in this data. 1940 of 2839 launch posts lead with a video and their median is 192.5K views, against 143.1K for posts with an image and 122.7K for text-only posts.
Can a small account get a big launch on X?: Yes. Launch posts from accounts with 10K to 100K followers get a median of 3.1x their follower count in views (1135 launches). The feed shows a post to people who do not follow the account when it gets early quotes and replies, and that early reach is what creator quote tweets in the first hour are for.
Where does this data come from?: Gridd's launch tracker: each entry is a company's or founder's own launch post on X, and views, likes, reposts, replies, quotes and bookmarks are read from the post through FxTwitter every six hours. Nothing is estimated. The full list is free to reuse with credit (CC BY 4.0) at https://gridd.agency/launches/data.json.

The tracker holds launches that got noticed, so its medians are higher than a typical launch's: Flowjam's 2026 report of 1,172 startup launches found a median of 28,258 views. Method: every launch in Gridd's launch tracker, read live from X every six hours. Medians, not averages, so one viral post does not move a row. Rows with fewer than 8launches are greyed out. X's view count includes paid promotion. Cite as: Gridd, "The state of product launches on X", https://gridd.agency/launches/report, 2026-11-14.