How does a Gridd launch work?

A Gridd launch runs in four steps: brief, cast, draft and live. You post your launch on X, and the creators we cast quote tweet it inside the same short window. Urgent launches go live in 24 to 48 hours.

By Madni Aghadi and Siddhant Choudhary
Updated · 2 min read

The four steps

What's happeningX · Explore

Your AI launch, quote tweeted by 60 to 100 creators in the first hour

Trending in Technology · 60 to 100 creators posting
What the four steps add up to: one post, 60 to 100 creators, and your launch in X's trending list.
  1. 1Brief. You tell us what's launching, when, and who buys it. If the product isn't ready we say so; we turn down about a third of what comes in.
  2. 2Cast. You get a roster with real handles and real audience overlap, plus one total quote, built around your budget. If you want a different cast, we recast it.
  3. 3Draft. We brief each creator and draft the quote tweet with them, in their own voice. We check the facts and the angles, and send the assets.
  4. 4Live. You post. The big accounts go first to set the story, and the rest quote tweet you within minutes of each other. Every post is disclosed.

How long does it take?

Whenever you need. Urgent launches go live in 24 to 48 hours, any day of the week. More lead time gets you a deeper cast, since the biggest accounts book a couple of weeks out.

Why founders trust Gridd

Brands we've run launches for

  • Tencent logoTencent
  • Favy logoFavy
  • HeyGen logoHeyGen
  • Wegic logoWegic
  • Writesonic logoWritesonic
  • TopView logoTopView
  • TRAE logoTRAE
  • Beago
  • Kling AI logoKling AI
  • Flowith logoFlowith

Investors in our clients (not in Gridd)

  • ByteDance logo
  • Prosus logo
  • Thrive Capital logo
  • Kuaishou logo
  • SV Angel logo
  • Vertex Ventures logo
  • HOF Capital logo
  • LongRiver Investments logo
  • Kamet Capital logo
  • 1M views guaranteedAbout $25K. If the post falls short, we add creators until it gets there.
  • We handle everythingCasting, briefs, drafts, assets and timing. Our video team edits the launch video.
  • 1,000+ founders, engineers and buildersReal followings on X, from big names to mid-size, all connected with Gridd.
  • Every post disclosedX's paid partnership label, audited in the final report.

Written up by Favikon, which ran a launch with us: over 100,000 views.

What do you need from us?

A launch date, the post you're launching with, and an honest read on who your buyers are. We handle the casting, the briefs, the drafts, the assets, the timing and the report.

What happens after launch day?

You get the final report. Every quote tweet is in it, and so is the disclosure audit.

Can we run it ourselves?

Yes. goated.so is our platform: your whole lineup booked in one dashboard. Gridd is for when you want it handled end to end.

Written by Madni Aghadi and Siddhant Choudhary, the founders of Gridd. They run every Gridd launch on X themselves, from the cast and the briefs to the launch hour.