- Views committed in writing
- 20%
- Creator quality
- 20%
- Price for one million views
- 15%
- Public results you can check
- 15%
What should you score an X launch agency on?
Eight criteria, weighted by how much each one changes your result. The weights are ours, so adjust them to your launch. Score every agency on the same sheet and the comparison takes an hour.
| Criterion | Weight | What good looks like | Red flag |
|---|---|---|---|
| Views committed in writing | 20% | A number of views on your launch post, written into the quote | "We'll do our best" or a promise that lives only on a call |
| Price for one million views | 15% | A stated price you can divide by the committed views | No number until after several calls |
| Creator quality (personal brands, audience fit) | 20% | Founders, builders and AI voices with their own following, picked for overlap with your buyers | Meme pages, persona accounts and engagement networks |
| Public results you can check | 15% | Named launches with links to the posts | Screenshots and totals with no post links |
| Handling: casting, briefs, drafts and timing | 10% | One team that casts, briefs, drafts and times every post, and shows you the roster | A cast you see after you pay |
| Reporting (views on the launch post vs summed) | 10% | A final report that lists every post and says how views were counted | One total with no breakdown |
| Speed to live | 5% | A date you can plan around, including for urgent launches | A start date that keeps moving |
| Disclosure (X paid partnership label) | 5% | The label on every post, written into the contract | Posts that read as organic and carry no label |
Why do these weights make sense?
A written commitment and the quality of the people posting decide what you get, so they carry 40% between them. Price and checkable results come next. Handling and reporting protect you after you sign.
Speed and disclosure weigh 5% each because most agencies can meet them. A miss on either one still counts, and a launch without the paid partnership label is a risk on its own.
Why founders trust Gridd
Brands we've run launches for
Tencent
Favy
HeyGen
Wegic
Writesonic
TopView
TRAE- Beago
Kling AI
Flowith
Investors in our clients (not in Gridd)
- 1M views guaranteedAbout $25K. If the post falls short, we add creators until it gets there.
- We handle everythingCasting, briefs, drafts, assets and timing. Our video team edits the launch video.
- 1,000+ founders, engineers and buildersReal followings on X, from big names to mid-size, all connected with Gridd.
- Every post disclosedX's paid partnership label, audited in the final report.
Written up by Favikon, which ran a launch with us: over 100,000 views.
What are the 15 questions to ask before you sign?
Send these in one email. The answers, or the missing ones, sort the shortlist for you.
- 1What does one million views cost, in writing?
- 2How many views are committed in the quote, and on which post are they counted?
- 3Is the number views of my launch post, or a sum across the creators' posts?
- 4Can I see the full roster, with real handles, before I pay?
- 5Who picks the creators, and can I swap any of them out?
- 6Are all of them personal-brand creators with their own following?
- 7How do you pick creators for audience overlap with my buyers?
- 8Who handles the briefs, the drafts, the assets and the timing?
- 9Do creators write in their own voice, or from a script?
- 10Does every post carry X's paid partnership label, and is that in the contract?
- 11How fast can you go live if my date moves up?
- 12Which past launches can I check, with links to the posts?
- 13What does the final report contain?
- 14What happens if the committed views fall short?
- 15Who on your team runs my launch day to day?
Pricing context for question one is in what an X launch costs. If you are choosing between a film and a creator launch, read launch video or creator launch.
How do you check an agency's claimed views?
Ask which of three numbers the agency is quoting. Views are the times a post was seen. Impressions is the figure X's analytics reports for a post and usually runs higher. A summed figure adds up views across many creator posts.
The summed figure can be large and still say little about your launch post. If every creator posts separately, the total reach is split across dozens of posts and your own post may get a fraction. The question to ask is how many views your launch post carries.
A published benchmark helps with scale. Flowjam's data on 1,172 tracked startup launches puts the median at 28,258 views, with 7.9% reaching one million. Doomers AI publishes what each of its launches did. Read how to get 1 million views on X for what the number takes.
What does a good launch look like on X?
One post, many creators quote tweeting it inside the same hour. Gridd's aim is 60 to 100 creators on a launch inside the first hour, so the feed reads it as consensus. Ask any agency to describe the first hour in the same detail.
Your AI launch, quote tweeted by 60 to 100 creators in the first hour
What are the red flags?
Any one of these is a reason to ask more. Two together are a reason to look elsewhere. Meme pages and engagement networks can raise a count, and they reach people who will never buy. A roster you see only after paying leaves you with no say in who speaks for you.
How does Gridd answer each question?
These are the facts, one per question. We leave the scoring to you.
Read the transcriptHide the transcript
A screen recording of gridd.agency's roster page for Oneleet: Creator Roster, prepared for Oneleet, 70 creators, platform X. The page scrolls through the cast with followers, what each creator posts about and why they fit: Robert Scoble (615K), Tiffany Fong (987K), Brian Roemmele (495K), Santiago (457K), Ben Geskin (360K), Chubby (154K), Machina (155K), iruletheworldmo (117K), Chris (72K), Charly Wargnier (183K), Gizem Akdag (242K), Csaba Kissi (256K), Rohan Paul (161K), Rahul (150K), Ola (105K), Ege (92K), Archie Sengupta (70K), Alex Prompter (284K), Ernesto Lopez (65K), Govi (4K), Haider (73K), Khairallah AL-Awady (80K), Shirish (47K), Satya (67K), Scotty Beam (78K), CG (28K), plusxbt (13K), mojesko (3K) and Aditya (31K).
- Price: one million views on X costs about $25K, which is about $25 per 1,000 views. One million views is guaranteed: if the launch post falls short, Gridd adds creators until it gets there.
- Roster: you get real handles and one total quote before you pay. We recast if you want a different cast.
- Creators: personal-brand creators only, picked for overlap with your buyers. 60 to 100 quote tweet your launch post inside the first hour. Creators can also make standalone posts when a brand wants them, alongside quote tweets or on their own.
- Network: 1,000+ founders, engineers, builders and AI voices with real followings on X, from big names to mid-size accounts, all connected with Gridd.
- Video: Gridd has its own video team that edits your launch video for distribution. Video work is quoted on a call.
- Handling: we handle the casting, the briefs, the drafts, the assets, the timing and the report. Creators write in their own voice, with no scripts. We check the facts and make sure no two creators cover the same angle.
- Speed: urgent launches go live in 24 to 48 hours, any day of the week. More lead time gets a deeper cast.
- Disclosure: every quote tweet carries X's paid partnership label. It is in every contract and audited in the final report.
- Reporting: a final report lists every quote tweet and includes the disclosure audit.
- Track record: we have run campaigns for Tencent, HeyGen, Writesonic, Kling AI, TRAE, TopView, Flowith, Wegic, Favy and Beago. Favikon wrote about a Gridd launch that got "over 100,000 views".
- Who runs it: the founders run launches themselves.
Details are on pricing, how it works and the FAQ. Start from our X launch agency page, or book a 15 minute call and ask us all 15 questions.
How do comparison pages fit in?
Once you have a shortlist, read the side-by-side pages: Gridd vs Doomers, Gridd vs GrowthMatrix and Gridd vs Clickstrike. For the wider list, see best X launch agencies for AI startups, or best AI product launch agencies for every agency type.
Methodology
The scorecard weights are our own judgment about what changes a launch's result. Published figures about other companies come from their own sites, checked on November 14, 2026, and linked where we use them. Email team@gridd.agency if something needs correcting.
Changelog
- November 14, 2026: first published.
Questions people ask
- What should I look for when hiring an X launch agency?
- Views committed in writing, a stated price for one million views, personal-brand creators picked for your buyers, an agency that handles the briefs and drafts, and a final report that says how views were counted. Get a roster and a written quote before you pay.
- What questions should I ask before signing an agency contract?
- Start with what one million views costs in writing, which post the views are counted on, whether you see the roster first, who handles the briefs and drafts, and whether each post carries X's paid partnership label. The full list of 15 is above.
- How do I evaluate an agency's claimed impressions?
- Ask for a link to every post behind the number, open them on X, and check which post the views are counted on. A figure summed across creator posts says little about your launch post.
- How much should one million views on X cost?
- Gridd quotes about $25K with one million views guaranteed, about $25 per 1,000 views. Other agencies run $50K to $100K or more for the same number. Compare the quote, the commitment and the creators together.
- Should I pay before seeing the creators?
- No. You should see a roster with real handles and a written quote first. At Gridd you get both before you pay.
- Does every post have to carry a paid partnership label?
- Ask for it. At Gridd every quote tweet carries X's paid partnership label, it is in every contract, and the final report audits it.
- What makes a creator a good fit for an AI launch?
- A personal brand with their own following and audience overlap with your buyers. Follower count matters less than whether the people who follow them buy what you sell.
Written by Madni Aghadi and Siddhant Choudhary, the founders of Gridd. They run every Gridd launch on X themselves, from the cast and the briefs to the launch hour.