GriddAbout $25K
for one million views, about $25 per 1,000
Doomers AI$100K
for one million views, $100 per 1,000
About 40 to 50 influencers for $100K, about $100 per 1,000 views. Gridd runs 60 to 100 creators, up to 2x as many, for about $25K.
Gridd vs Doomers at a glance
Doomers facts below are the ones it publishes on its own site. Where it doesn't publish something, the cell says so.
| Gridd | Doomers AI | |
|---|---|---|
| Typical price for 1M views | about $25K, guaranteed | $100K |
| Published price | 1M views for about $25K, one total quote | From $100,000 per launch |
| Cost per 1,000 views | about $25 | About $100 (1M views for $100K, about 40 to 50 influencers) |
| Commitment | One million views, written into the quote. If it falls short, Gridd adds creators until it gets there | 1M views for $100K, about 40 to 50 influencers |
| Platforms | X only | X |
| Network | 1,000+ founders, engineers, builders and AI voices with real followings on X, from big names to mid-size, all connected with Gridd | 1,000+ founders, engineers and creators |
| Who handles the work | Gridd: casting, briefs, drafts, assets, timing and the report | Not published. Ask before you sign |
| Launch video and standalone posts | Own video team for editing your launch video, quoted on a call. Creators can also make standalone posts when you want them | Production handled through partners |
| Creator types | Personal-brand creators only: founders, builders, engineers, AI voices | Founders, engineers and creators, per its site |
| Speed to live | 24 to 48 hours for urgent launches, any day of the week | Not published |
| Best for | AI startups that want a counted result at a published price | Large, narrative-led launches with six-figure budgets |
What's the difference in one line?
Gridd sells a guaranteed number of views on X at a published price, and Doomers sells strategy plus distribution for launches that start at $100,000.
Both get creators to post about your launch on X. In a Gridd launch, you post once and 60 to 100 creators quote tweet that post inside the first hour, big accounts first and the rest within minutes. Every quote tweet points back at your one post, so the reach stacks on it and gives the launch a shot at trending on X.
Quote tweets on one post, or separate posts
Doomers describes its work as launch distribution on X for AI companies, paired with strategy, with production handled through partners. Ask any agency which of the two shapes it runs, because they produce different results. More on the mechanics in quote tweet campaigns.
Why founders trust Gridd
Brands we've run launches for
Tencent
Favy
HeyGen
Wegic
Writesonic
TopView
TRAE- Beago
Kling AI
Flowith
Investors in our clients (not in Gridd)
- 1M views guaranteedAbout $25K. If the post falls short, we add creators until it gets there.
- We handle everythingCasting, briefs, drafts, assets and timing. Our video team edits the launch video.
- 1,000+ founders, engineers and buildersReal followings on X, from big names to mid-size, all connected with Gridd.
- Every post disclosedX's paid partnership label, audited in the final report.
Written up by Favikon, which ran a launch with us: over 100,000 views.
How do the prices compare?
Gridd costs about $25K for one million guaranteed views, which is about $25 per 1,000 views. Doomers says its own launches start at $100,000.
The two numbers don't buy the same thing. Doomers pairs strategy with distribution and handles production through partners, so the $100,000 covers more than reach. Gridd sells the creator side: the cast, the briefs, the drafts, the assets and the timing. At $100K for one million views with about 40 to 50 influencers, Doomers works out to about $100 per 1,000 views, or about $2,000 to $2,500 per influencer. Gridd works out to about $25 per 1,000 views.
For scale, Doomers' own creator rate guide says tech creators run about $40 to $50 per 1,000 views, and $250 to $5K per post at 10K to 50K followers. We negotiate each creator's rate ourselves and quote one total.
GriddAbout $25K
for one million views, about $25 per 1,000
Doomers AI$100K
for one million views, $100 per 1,000
About 40 to 50 influencers for $100K, about $100 per 1,000 views. Gridd runs 60 to 100 creators, up to 2x as many, for about $25K.
For a smaller launch, give us a budget and we build the roster around it. For the wider market, see what an X launch costs and our pricing.
How do the guarantees compare?
Gridd guarantees one million views in the quote. If the launch post falls short, Gridd adds creators until it gets there. Doomers commits 1M views for $100K, about 40 to 50 influencers.
Doomers publishes what each launch did. Public cases it reports include TypeSafe AI at 40.1M views, and clients it names include Glean, Higgsfield, Tavus and Pine.
Whoever you hire, get the number in writing. With Gridd the guarantee sits in the quote, next to the roster and the total.
Who posts: what kind of creators?
Gridd casts only personal-brand creators: real founders, builders, engineers and AI voices with their own following, picked for overlap with your buyers. No meme pages, persona accounts or engagement-farm networks.
Doomers describes its network as 1,000+ founders, engineers and creators. Gridd's network is 1,000+ founders, engineers, builders and AI voices with real followings on X, from big names to mid-size accounts, all connected with Gridd. The question to ask is which of those people will post on your launch, and how many followers of theirs are your buyers.
- Founders, engineers and builders with real followings on X, connected with Gridd
- 1,000+
- Founders, engineers and creators in the Doomers network
- 1,000+
- Creators on a Gridd launch inside the first hour
- 60 to 100
Who handles the work?
With Gridd we handle everything: the casting, the briefs, the drafts, the assets, the timing and the report. You get a roster with real handles and one total quote, and if you don't like the cast we recast it.
Creators write in their own voice, with no scripts. We check the facts and make sure no two creators cover the same angle. Every quote tweet carries X's paid partnership label, which is in every contract and audited in the final report, so you see every post that ran.
Doomers doesn't publish how it runs a campaign. Put the question to them in writing: who handles the briefs and drafts, and can I see every creator before it goes live?
How fast can each go live?
Gridd takes urgent launches live in 24 to 48 hours, any day of the week. More lead time gets a deeper cast, since the biggest accounts book a couple of weeks out. Doomers doesn't publish a turnaround, so ask for a date before you plan around it.
Here is the path a Gridd launch takes when time is short.
Your AI launch, quote tweeted by 60 to 100 creators in the first hour
- 1Brief: you tell us what's launching, when, and who buys it.
- 2Roster and quote: the same day you get real handles and one total quote.
- 3Draft: we brief each creator and draft the quote tweet with them in their own voice, check the facts and send the assets.
- 4Launch hour: you post, the big accounts quote tweet first, and the rest follow within the first hour.
- 5After: a final report with every quote tweet and the disclosure audit.
The full process is on how it works.
When should you pick Gridd?
Pick Gridd when you want a counted result on a startup budget.
- You want one million guaranteed views at a published price, about $25K.
- Your budget is well under $100,000, or you want to give us a number and have the roster built around it.
- You want personal-brand creators only, with the briefs, drafts and timing handled for you.
- Your launch date is close. Urgent launches go live in 24 to 48 hours.
- You already have the story and the product, and need the reach behind it.
We've run campaigns for Tencent, HeyGen, Writesonic, Kling AI, TRAE, TopView, Flowith, Wegic, Favy and Beago. See the full ranking of X launch agencies for the wider field.
When should you pick Doomers?
Pick Doomers when you have $100,000 or more, want strategy plus distribution from one team, and want a network that spreads the launch across about 40 to 50 influencers.
- The launch is large and narrative-led, and you want help shaping the story as well as spreading it.
- You want distribution from a network of 1,000+ founders, engineers and creators.
- You want a published record of what each launch did.
- You want production handled through a partner as part of the engagement.
If it's close, read the best X launch agencies for AI startups before you decide.
What should you ask both before signing?
Put these six questions to Gridd and to Doomers, and get the answers in writing.
- 1What does one million views cost, in writing?
- 2Is any number of views guaranteed, and on which post?
- 3Can I see every creator before I pay, and who handles the briefs and drafts?
- 4Are the creators personal brands with their own following, or pages and networks?
- 5Does every post carry X's paid partnership label?
- 6How fast can you go live if my date moves up?
Our answers are on the pricing page.
Want a real quote to compare?
Book a 15 minute call and tell us your launch date and budget. You'll get a roster with real handles and one total quote, which is the cleanest way to compare us with anyone else.
Changelog
- November 14, 2026: first published, with Doomers facts checked on its own site that day.
Questions people ask
- Does Gridd use more creators than Doomers?
- Yes. Gridd runs 60 to 100 personal-brand creators on a launch, up to 2x the 40 to 50 influencers Doomers uses for $100K, and guarantees one million views for about $25K.
- Is Gridd a good alternative to Doomers?
- Yes, if you launch on X and want the views guaranteed in writing. Gridd runs the same kind of creator launch on X, guarantees one million views, and costs about $25K for one million views against $100K at Doomers. We handle the briefs, drafts, assets and timing.
- How much does Doomers cost?
- Doomers says its launches start at $100,000, in its own guide on tech marketing agencies. One million views for $100K means about 40 to 50 influencers, about $100 per 1,000 views.
- What does Doomers commit to?
- 1M views for $100K, about 40 to 50 influencers. Gridd guarantees one million views for about $25K, and adds creators until it gets there if the launch post falls short.
- Which has more creators, Gridd or Doomers?
- Doomers describes 1,000+ founders, engineers and creators. Gridd works with 1,000+ founders, engineers and builders on X, and runs 60 to 100 on a launch inside the first hour, all personal-brand creators.
- Who is Doomers better for?
- Large, narrative-led launches with six-figure budgets, where the company wants strategy and distribution from one team.
- How fast can Gridd launch compared with Doomers?
- Gridd takes urgent launches live in 24 to 48 hours, any day of the week. Doomers doesn't publish a turnaround, so ask it for a date.
Written by Madni Aghadi and Siddhant Choudhary, the founders of Gridd. They run every Gridd launch on X themselves, from the cast and the briefs to the launch hour.