How long should an influencer brief be?

One page. Post details, a few lines of context, key numbers, points worth covering, rules and replies. Anything longer gets skimmed.

Should a creator brief include example posts?

No. Creators who write in their own voice sound like themselves to their audience, and a launch where every post reads the same looks coordinated.

Do creators need to disclose a paid launch post on X?

Yes. X's Paid Partnerships Policy asks for the Paid partnership label on paid posts. The generator adds that instruction unless you turn it off.

Is anything I type saved or sent?

No. The brief is built in your browser and never leaves it.

What goes in a creator brief for a launch on X?

Six things, on one page: when the launch goes live and what each creator does, a few lines of context, the key numbers, the points worth covering, the rules, and what to do in the replies. Leave out sample posts. Creators who write in their own words sound like themselves, and their audience can tell. Fill in the form and copy the brief.

# Acme Agents launch brief

## 1. Post details
- Go-live: Nov 20 at 9:00 am PT
- What to do: Quote tweet the launch post from @acme
- Window: within 60 minutes of go-live
- Launch post: [link to be provided at go-live]
- Format: whatever usually performs on your page (a short take, a thread or a video)

## 2. Context
- Acme is launching Acme Agents: agents that close support tickets end to end
- Built for support teams at SaaS companies

## 3. Key numbers
- 40% of tickets closed without a human in the beta
- 2,000 teams on the waitlist

## 4. Points worth covering (pick one or two)
- Setup takes five minutes
- Works inside Zendesk and Intercom
- Every answer cites the help-center page it came from

## 5. Rules
- Write it in your own words and the style your audience knows
- Tag @acme
- Turn on X's Paid partnership label before you post
- Nothing goes out before go-live
- No engagement swaps or reply chains with other creators on the launch

## 6. Replies
- Drop acme.com/agents in the first reply
- Stay in the replies for the first hour and answer people in your own words
- Send your post link to the launch team once it is live

Why short beats thorough

A creator reads a brief once, minutes before posting. Every line that is not an instruction or a fact they need is a line they skip, and the one that mattered goes with it.

So the brief carries the timing, the link, the numbers and the rules. The angle and the wording are theirs.

Why no sample posts

When 60 creators get the same sample post, a lot of them post a version of it, and the feed fills with the same sentence. Readers notice.

Points worth covering give each creator something true to say without handing them the words.

Questions

How long should an influencer brief be?: One page. Post details, a few lines of context, key numbers, points worth covering, rules and replies. Anything longer gets skimmed.
Should a creator brief include example posts?: No. Creators who write in their own voice sound like themselves to their audience, and a launch where every post reads the same looks coordinated.
Do creators need to disclose a paid launch post on X?: Yes. X's Paid Partnerships Policy asks for the Paid partnership label on paid posts. The generator adds that instruction unless you turn it off.
Is anything I type saved or sent?: No. The brief is built in your browser and never leaves it.