How many views do launches like mine get on X?
Among launches on X that got noticed, posts from accounts with about 10,000 followers have a median of 100.9K views, with the middle half between 29.5K and 481.7K, from 874 comparable launches. Every launch in Gridd's tracker passed about 10,000 views, so this is the bar for a launch that breaks out, not for one posted and left alone: Flowjam's 2026 report of 1,172 startup launches found a median of 28,258 views. Enter your own follower count, category and format below.
Median
122.3K
comparable launches that broke out
Middle half
34.7K–595.2K
of those launches
vs following
12x
median views per follower
Passed 1M
19%
of comparable launches
Views on comparable launch posts
- Bottom quarter34.7K
- Median122.3K
- Top quarter595.2K
- Top 10%2M
- One million, Gridd's guarantee1M
One million views is 8.2x the median of launches that broke out at this size. Bought at $100 per 1,000 views (an agency charging $100K for a million), that gap costs about $87,770. Gridd guarantees the full million for about $25K.
Launch views by account size
| Followers | Median views | Middle half | Top 10% | Passed 1M | Launches compared |
|---|---|---|---|---|---|
| 1K | 178.9K | 58.4K–631.9K | 1.3M | 15% | 219 |
| 5K | 116.8K | 34.8K–537.9K | 1.5M | 16% | 603 |
| 10K | 100.9K | 29.5K–481.7K | 1.6M | 16% | 874 |
| 50K | 100.2K | 36.1K–420K | 1.8M | 15% | 1166 |
| 100K | 143.4K | 49.6K–535.5K | 1.8M | 16% | 1148 |
| 500K | 329K | 122.3K–952.6K | 3.1M | 24% | 624 |
| 1M | 582.2K | 198.1K–2.9M | 12.7M | 39% | 397 |
| 5M | 4.2M | 873.6K–14.2M | 32.6M | 72% | 138 |
Read from the launch tracker on 2026-11-14. Accounts within a factor of three of each size.
How the benchmark works
It compares your account with every tracked launch from an account between a third and three times your follower count, then narrows to your category and format while at least 25 launches remain. The numbers are medians and quartiles of the views those launch posts got, read from X every six hours.
The tracker holds launches that got noticed: each one passed about 10,000 views and was found on the company's own timeline or through the founders, creators and investors who shared it. A typical launch that is posted and left alone gets far less, so read these numbers as what a launch that breaks out looks like at your size.
The launches are companies' and founders' own launch posts on X, from frontier labs to two-person startups. The full list is on the launch tracker and free to reuse as JSON.
How to beat your benchmark
The median is what a launch gets when it is posted and left alone. What moves a post past it is what happens in the first hour: quote posts and replies from accounts your buyers already follow, which push the post into feeds of people who do not follow you.
That is the part Gridd runs: 60 to 100 founders, engineers and builders quote tweet your launch inside the first hour, with one million views guaranteed for about $25K.
Questions
- How many views does a launch post get on X?
- A typical startup launch gets far fewer than most founders expect: Flowjam's 2026 report of 1,172 launches found a median of 28,258 views. Among the 2,839 launches Gridd tracks, all of which got noticed, it depends mostly on the account: about 178.9K at 1K followers, about 100.9K at 10K followers, about 143.4K at 100K followers, about 582.2K at 1M followers (medians of comparable launches).
- What are the odds my launch gets one million views?
- For an account with 10,000 followers, 16% of comparable launches passed one million views. For 1M+ follower accounts it is 39%. Gridd guarantees one million views on the launch post for about $25K.
- Where does the data come from?
- Gridd's launch tracker: companies' and founders' own launch posts on X, with views, likes, reposts, replies, quotes and bookmarks read from each post through FxTwitter every six hours. Nothing is estimated.