How long should a launch tweet be?

34 to 70 words, going by the launches that travelled furthest for their account size. Long enough to say what launched and for whom, short enough to read before the video starts.

Should a launch post on X have a video?

86% of the launches that went furthest for their size lead with a video. Almost every big launch ships one, so a video is the norm rather than what sets a launch apart.

Should I put the link in the launch post or the first reply?

34% of the launches that went furthest for their size carry a link in the post itself. Either works; what matters is that people who want to try it can find it in one tap.

How long should a launch post on X be?

The launches that went furthest for their account size run 34 to 70 words, 86% of them lead with a video, and 34% carry a link in the post. That is the top quarter by views per follower of 2,839 tracked launches. Paste your post below to compare it line by line.

Result

2 of 4 in line with the launches that travelled furthest

Length: 21 wordsThe launches that went furthest for their size run 34 to 70 words (median 45).
First line: 24 charactersTheir first line runs 33 to 82 characters. It is the part people read before deciding to stop.
Link in the post: no link34% of them carry a link in the post, against 35% of the rest. A link can also go in the first reply.
Media: a video86% of them lead with a video, 12% with an image. Median views overall: video 192.5K, image 143.1K, text 122.7K.

Why compare with the top quarter for its size

Raw views mostly measure how big the account is. Views per follower measures how far the post itself travelled, so the top quarter on that measure is the fairest set of launch posts to learn from.

Each check shows the range those launches fall in, not a single magic number. Inside the range is normal; outside it is worth a second look, not a rewrite.

What the checker cannot see

Whether the product is interesting, whether the video shows it working in the first seconds, and who picks the post up in the first hour. Those decide most launches.

Gridd handles the last one: 60 to 100 founders, engineers and builders quote tweet the launch inside the first hour, with one million views guaranteed for about $25K.

Questions

How long should a launch tweet be?: 34 to 70 words, going by the launches that travelled furthest for their account size. Long enough to say what launched and for whom, short enough to read before the video starts.
Should a launch post on X have a video?: 86% of the launches that went furthest for their size lead with a video. Almost every big launch ships one, so a video is the norm rather than what sets a launch apart.
Should I put the link in the launch post or the first reply?: 34% of the launches that went furthest for their size carry a link in the post itself. Either works; what matters is that people who want to try it can find it in one tap.