How did my launch do on X?
Put your launch post's numbers in and see where it ranks among 2,839 launches Gridd tracks. For reference, the median tracked launch has 175K views, 2.8 views per follower, a 0.48% engagement rate, 1.7 quote posts and 14.2 saves per 10,000 views. Every tracked launch passed about 10,000 views, so this is a comparison with launches that got noticed.
Your launch
#1,411 of 2,839 by views, top 37% for reach at its size.
Against launches that got noticed: every launch in the tracker passed about 10,000 views.
Views
180K
#1,411 of 2,839 tracked
top 50% of tracked launches
Reach for its size
15x following
median 7.0x for 899 similar accounts
top 37% of tracked launches
Engagement rate
0.98%
median 0.48%
top 19% of tracked launches
Quote posts per 10K views
3.3
median 1.7
top 18% of tracked launches
Saves per 10K views
27.8
median 14.2
top 28% of tracked launches
What each number tells you
Views per follower says whether the post travelled past your own audience. Quote posts per 10,000 views say whether people added their own take, which is how a launch reaches feeds you do not have. Saves say whether people meant to come back to it.
Engagement rate (likes, reposts, replies and quotes per view) falls as reach grows, so a launch with huge views and a low rate is normal, and so is a small launch with a high one.
What to do with the result
A launch that ranks low on reach for its size was seen mostly by its own followers. The fix is in the first hour: accounts your buyers follow quoting the post, which is the part Gridd runs with 60 to 100 founders, engineers and builders.
If saves and quotes are high but views are low, the post worked on the people who saw it. It needed more people to see it.
Questions
- What is a good engagement rate for a launch on X?
- The median tracked launch has a 0.48% engagement rate, counting likes, reposts, replies and quotes per view. Bigger launches tend to sit lower, because views grow faster than reactions.
- How many views per follower is good for a launch?
- The median tracked launch got 2.8 views per follower of the posting account. Anything above that travelled further than most launches that got noticed.
- What is a good number of bookmarks on a launch post?
- The median tracked launch has 14.2 saves per 10,000 views. Developer tools and long how-to posts tend to run higher.