What one million views costs
Gridd1M views guaranteedAbout $25KAbout $25 per 1,000 views
Doomers AIAbout 40 to 50 influencers$100K$100 per 1,000
Shown Media$100K$100 per 1,000
Atomik Growth$100K+$100 per 1,000
SideShift$100K$100 per 1,000
Clickstrike$50K$50 per 1,000
GrowthMatrix$50K$50 per 1,000
FORKOFF$50K$50 per 1,000
SICREW$50K$50 per 1,000
What does one million views cost, agency by agency?
Here is every agency founders ask us about, with the price of one million views and what each one publishes itself.
| Agency | 1M views | Committed in writing | What it publishes |
|---|---|---|---|
| Gridd | about $25K | Yes, 1M views guaranteed in the quote | about $25K for 1M views |
| GrowthMatrix | $50K | Impressions floor | Quote after a call |
| Clickstrike | $50K | Make-good on larger campaigns | $30 to $50 CPM; video from $10K |
| FORKOFF | $50K | 1.2M, 3M or 5M views advertised | By application |
| SICREW | $50K | Not stated | Not published |
| Shown Media | $100K | Not stated | Not published |
| Atomik Growth | $100K+ | 1M, 3M or 5M views advertised | Not published |
| SideShift | $100K | Not stated | Plans from $210/mo plus creator spend |
| Doomers AI | $100K | 1M views for $100K, about 40 to 50 influencers | Launches from $100,000 |
The last column is each agency's own published figure. At $100K for one million views with about 40 to 50 influencers, Doomers AI works out to about $2,000 to $2,500 per influencer.
How do you work out what a brand really pays?
Two numbers settle it. The price per 1,000 views (CPM) is the price divided by the views, times 1,000. The price per influencer is the price divided by the number of creators who post.
| Agency | Price for 1M views | Creators | Per 1,000 views | Per influencer |
|---|---|---|---|---|
| Doomers AI | $100,000 | 40 to 50 | $100 | $2,000 to $2,500 |
| Clickstrike, GrowthMatrix, FORKOFF, SICREW | $50,000 | Set per campaign | $50 | Set per campaign |
| Gridd | About $25,000, guaranteed | 60 to 100 | About $25 | Not how we price: the million views is guaranteed |
Worked through: $100,000 divided by 1,000,000 views, times 1,000, is $100 per 1,000 views. Spread across 40 to 50 influencers, that's $2,000 to $2,500 each. At Gridd, about $25,000 for a guaranteed million is about $25 per 1,000, and if the launch post falls short we add creators until it gets there. That is up to 2x the creators Doomers uses, 60 to 100 against about 40 to 50, for about a quarter of the budget.
Why founders trust Gridd
Brands we've run launches for
Tencent
Favy
HeyGen
Wegic
Writesonic
TopView
TRAE- Beago
Kling AI
Flowith
Investors in our clients (not in Gridd)
- 1M views guaranteedAbout $25K. If the post falls short, we add creators until it gets there.
- We handle everythingCasting, briefs, drafts, assets and timing. Our video team edits the launch video.
- 1,000+ founders, engineers and buildersReal followings on X, from big names to mid-size, all connected with Gridd.
- Every post disclosedX's paid partnership label, audited in the final report.
Written up by Favikon, which ran a launch with us: over 100,000 views.
Why compare on the price of one million views?
Creator counts, follower totals and "reach" numbers change meaning from one agency to the next. Views of real posts don't. Ask every agency what one million views costs and whether that number is in writing, and every quote lands on the same scale.
$25K for a million guaranteed views is about $25 per 1,000. $50K is $50 per 1,000. $100K is $100 per 1,000, which is what Doomers AI's $100K for about 40 to 50 influencers works out to.
- Gridd, guaranteed
- about $25
- GrowthMatrix, Clickstrike, FORKOFF, SICREW
- $50
- Shown Media, Atomik Growth, SideShift, Doomers AI
- $100
What do X creators charge per post?
It follows the creator's real views and audience fit more than follower count. Doomers' own rate guide puts tech creators at about $40 to $50 per 1,000 views, and $250 to $5K per post at 10K to 50K followers.
That's the price of going direct, one creator at a time. An agency that books creators every week negotiates below it. We negotiate each creator's rate ourselves and keep our cut small.
Why does a guarantee in writing matter so much?
Because most launches land far short of a million. Flowjam tracked 1,172 startup launches on X: the median got 28,258 views, 30.6% broke 100,000, and 7.9% reached a million.
A guarantee moves that risk from you to the agency. At Gridd, if the launch post falls short of a million, Gridd adds creators until it gets there.
- Median views per launch
- 28,258
- Broke 100,000 views
- 30.6%
- Reached one million
- 7.9%
What drives the price of an X launch?
- The creators: real views and audience overlap with your buyers set each rate.
- How many: a Gridd launch runs 60 to 100 creators inside the first hour. A smaller cast means a smaller quote.
- The guarantee: putting a number in writing moves risk to the agency, so some won't.
- Production: a launch film adds $10K to $20K at the studios that publish prices. Gridd has its own video team that edits your launch video for distribution, quoted on a call.
- Lead time: urgent launches go live in 24 to 48 hours; more time gets a deeper cast.
- The agency's cut: the part that varies most and is published least.
How do you keep the cost down and the quality up?
Your AI launch, quote tweeted by 60 to 100 creators in the first hour
- Quote tweets of one post: every view lands on your launch.
- One window: 60 to 100 creators inside the first hour, so the posts build on each other.
- Personal-brand creators picked for audience overlap, with no meme pages or engagement networks padding the count.
- A number in the quote, so the views are the agency's problem.
- An agency that negotiates each creator's rate itself.
What does Gridd charge?
One million views on X costs about $25K, guaranteed. You get a roster with real handles and one total, and Gridd handles the casting, briefs, drafts, assets, timing and the report. Creators can also make standalone posts when a brand wants them, alongside quote tweets or on their own. For a smaller launch, give us a budget and we build the roster around it.
See what's in a quote, how a launch runs, or book a 15 minute call for a quote the same day.
Questions people ask
- How much does an X launch agency cost?
- For one million views, Gridd charges about $25K, guaranteed. The same million views costs about $50K at GrowthMatrix, Clickstrike, FORKOFF and SICREW, and $100K or more at Shown Media, Atomik Growth, SideShift and Doomers AI.
- How much does it cost to get one million views on X?
- About $25K at Gridd, guaranteed. Flowjam publishes $25,000 for a million views of distribution, plus $10K to $20K if it makes the film.
- What is a fair CPM for an X launch?
- Gridd's guaranteed price works out to about $25 per 1,000 views. Clickstrike publishes a typical $30 to $50 CPM, and Doomers' rate guide puts tech creators bought directly at about $40 to $50.
- How much do X creators charge per post?
- Doomers' published rate guide puts tech creators at $250 to $5K per post at 10K to 50K followers. Real views and audience fit move the rate more than follower count.
- Is it worth paying for guaranteed views?
- Usually. Flowjam's data on 1,172 startup launches found a median of 28,258 views and 7.9% reaching a million, so a launch without a written guarantee is a bet on landing in the top few percent.
Written by Madni Aghadi and Siddhant Choudhary, the founders of Gridd. They run every Gridd launch on X themselves, from the cast and the briefs to the launch hour.