How much does one million views on an X launch cost?
An agency that charges $100K for one million views with about 40 to 50 influencers costs $100 per 1,000 views, or about $2,000 to $2,500 per influencer. Gridd guarantees one million views for about $25K, about $25 per 1,000, with 60 to 100 founders, engineers and builders quote tweeting the launch inside the first hour. If the post falls short, Gridd adds creators until it gets there. Put any quote you have into the calculator to get its real CPM.
At the agency's rate
$100,000
for 1,000,000 views
At Gridd's rate
$25,000
about $25 per 1,000 views
Difference
$75,000
4.0x the CPM
| The agency you entered | Gridd | |
|---|---|---|
| Cost per 1,000 views (CPM) | $100 | $25 |
| Price of one million views | $100,000 | about $25,000, guaranteed |
| Creators on the launch | 45 | 60 to 100 |
| Cost per creator | $2,222 | set per creator, quoted up front |
| Views each creator must bring | 22,222 | the post is guaranteed, not each creator |
| If the post falls short | depends on the contract | Gridd adds creators until it gets there |
What a launch costs at each CPM
| Rate | CPM | 500K views | 1M views | 3M views | 5M views |
|---|---|---|---|---|---|
| Gridd (guaranteed) | $25 | $12,500 | $25,000 | $75,000 | $125,000 |
| An agency at $50K per million | $50 | $25,000 | $50,000 | $150,000 | $250,000 |
| An agency at $100K per million | $100 | $50,000 | $100,000 | $300,000 | $500,000 |
| An agency at $200K per million | $200 | $100,000 | $200,000 | $600,000 | $1,000,000 |
Arithmetic only: views divided by 1,000, times the CPM. Gridd's rate is from its published offer; quotes for other targets come on a call.
Why CPM is the number to compare
Launch agencies quote in different shapes: a flat fee, a fee per creator, a package with a view target. Dividing the price by the views it buys, in thousands, puts every quote on one scale.
Then ask what happens if the views do not arrive. A CPM on a guaranteed number is a price; a CPM on an estimate is a hope.
What sits behind Gridd's number
One launch post, quoted by 60 to 100 founders, engineers and builders inside the first hour, each in their own words and each labelled as a paid partnership on X.
Gridd handles casting, briefs, drafts, assets and timing, its own video team edits the launch video, and the report lists every post with its link and views.
Questions
- What is a good CPM for a product launch on X?
- Gridd's is about $25 per 1,000 views, from one million guaranteed views for about $25K. An agency charging $100K for a million is at $100, four times that.
- How much does each influencer cost in a $100K launch?
- With 40 to 50 influencers, $100K works out to about $2,000 to $2,500 each, and each has to bring 20,000 to 25,000 views for the launch to reach one million.
- Is Gridd's million views guaranteed?
- Yes, in writing. If the launch post falls short of one million views, Gridd adds creators until it gets there, and the report lists every creator post with its link and views.