In its own words on X: "Unravel the mystery of AGI with curiosity. Answer the essential question with long-termism." DeepSeek posted the DeepSeek-R1 launch from @deepseek_ai on Jan 20, 2025.

How many views did DeepSeek-R1 get on X?

12,568,779 views. DeepSeek posted it from @deepseek_ai on Jan 20, 2025, and the post has 34,979 likes, 6,651 reposts, 2,774 quotes, 1,937 replies and 9,617 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.

Was DeepSeek-R1 a big launch on X?

It ranks #78 of the 2839 launches Gridd tracks, with more views than 97% of them and 72x the median launch's 175K views. Its engagement rate is 0.37%, against a median of 0.48%.

How did DeepSeek-R1 do on X?

DeepSeek posted the DeepSeek-R1 launch from @deepseek_ai on Jan 20, 2025. The post has 12,568,779 views, 34,979 likes, 6,651 reposts, 2,774 quotes and 1,937 replies, an engagement rate of 0.37%. It ranks #78 of the 2839 launches Gridd tracks.

DeepSeek-R1 launch post media — Jan 20, 2025 · 12,568,779 views

72xthe median launch175K median views
#78of the launches we trackout of 2839
10xits own following1,211,670 followers

Views: 12.6M
Likes: 35K
Reposts: 6.7K
Quotes: 2.8K
Replies: 1.9K
Bookmarks: 9.6K

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 12.6M views would cost $1.3M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $314K.

The post reached about 10 views for every follower of @deepseek_ai.

What launched?

DeepSeek launched DeepSeek-R1, an open-source MIT-licensed model with performance on par with OpenAI-o1, available on its website and API.

How does it compare with other launches?

DeepSeek-R1 has more views than 97% of the 2839 launches Gridd tracks: 72x the median launch's 175K views.

DeepSeek-R112.6M
Median tracked launch175K
#1: xAI Voice Cloning204M

Views on the launch post, read from X on Nov 14, 2026.

Metric	DeepSeek-R1	Median launch
Views	12.6M	175K
Engagement rate	0.37%	0.48%
Views per follower	10	2.8
Quote posts	2.8K	27
Saves per 10K views	7.7	14.2

Other DeepSeek launches we track: DeepSeek-V4-Flash API (9.6M views), DeepSeek-V4.1-Flash-1017 (8.4M views), DeepSeek Harness v0.1 (4.5M views), DeepSeek-R1-Lite-Preview (3.2M views), DeepSeek-V4-Pro (3.1M views), DeepSeek-V4-Flash-Vision-Exp (2.8M views). All 11 DeepSeek launches, or every ai launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared with	Launches	Median views	This one	Rank
AI launches	1,462	264.5K	48x	#55
Accounts over 1M followers	224	2.2M	5.6x	#40
Image launch posts	620	143.1K	88x	#9
Every launch	2,839	175K	72x	#78

What this launch shows

From an account with 1.2M followers, the post reached 10 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 19 times further than usual for its size. It ranks 40 of 224 launches from accounts that size.

It drew 2,774 quote posts, 2.2 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "🚀 DeepSeek-R1 is here!". The post runs 37 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.

There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.

It went out on a Monday (UTC). Monday launches have a median of 181.4K views; the strongest day is Tuesday at 192.3K.

Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

What is DeepSeek?: In its own words on X: "Unravel the mystery of AGI with curiosity. Answer the essential question with long-termism." DeepSeek posted the DeepSeek-R1 launch from @deepseek_ai on Jan 20, 2025.
How many views did DeepSeek-R1 get on X?: 12,568,779 views. DeepSeek posted it from @deepseek_ai on Jan 20, 2025, and the post has 34,979 likes, 6,651 reposts, 2,774 quotes, 1,937 replies and 9,617 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was DeepSeek-R1 a big launch on X?: It ranks #78 of the 2839 launches Gridd tracks, with more views than 97% of them and 72x the median launch's 175K views. Its engagement rate is 0.37%, against a median of 0.48%.
What would 12.6M views on X cost to buy?: At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 12.6M views would cost $1.3M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $314K.

Source: Gridd launch tracker, gridd.agency/launches/deepseek-r1, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.