How did Apple iPad Air do on X?
Apple posted the iPad Air launch from @tim_cook on Mar 4, 2025. The post has 11,445,842 views, 35,398 likes, 2,191 reposts, 1,704 quotes and 3,215 replies, an engagement rate of 0.37%. It ranks #84 of the 2839 launches Gridd tracks.
Introducing the newest iPad Air!
- 65xthe median launch175K median views
- #84of the launches we trackout of 2839
- 0.6xits own following20,427,004 followers
- Views
- 11.4M
- Likes
- 35.4K
- Reposts
- 2.2K
- Quotes
- 1.7K
- Replies
- 3.2K
- Bookmarks
- 1.2K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 11.4M views would cost $1.1M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $286K.
The post reached about 0.6 views for every follower of @tim_cook.
What launched?
Apple launched the newest iPad Air, announced by Tim Cook on his account.
How does it compare with other launches?
Apple iPad Air has more views than 97% of the 2839 launches Gridd tracks: 65x the median launch's 175K views.
- Apple iPad Air11.4M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Apple iPad Air | Median launch |
|---|---|---|
| Views | 11.4M | 175K |
| Engagement rate | 0.37% | 0.48% |
| Views per follower | 0.6 | 2.8 |
| Quote posts | 1.7K | 27 |
| Saves per 10K views | 1.1 | 14.2 |
Other Apple launches we track: Apple Mac mini (11.4M views), Apple iPhone 16e (6.2M views), Apple MacBook Air with M4 (2.3M views) and Apple MacBook Neo (1.6M views). All 5 Apple launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 41x | #3 |
| Accounts over 1M followers | 224 | 2.2M | 5.1x | #44 |
| Image launch posts | 620 | 143.1K | 80x | #11 |
| Every launch | 2,839 | 175K | 65x | #84 |
What this launch shows
From an account with 20.4M followers, the post reached 0.6 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 1.0 times further than usual for its size. It ranks 44 of 224 launches from accounts that size.
It drew 1,704 quote posts, 1.5 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing the newest iPad Air!". The post runs 5 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Apple iPad Air get on X?
- 11,445,842 views. Apple posted it from @tim_cook on Mar 4, 2025, and the post has 35,398 likes, 2,191 reposts, 1,704 quotes, 3,215 replies and 1,227 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Apple iPad Air a big launch on X?
- It ranks #84 of the 2839 launches Gridd tracks, with more views than 97% of them and 65x the median launch's 175K views. Its engagement rate is 0.37%, against a median of 0.48%.
- What would 11.4M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 11.4M views would cost $1.1M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $286K.
Source: Gridd launch tracker, gridd.agency/launches/apple-ipad-air, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.