How did Apple iPhone 16e do on X?
Apple posted the iPhone 16e launch from @tim_cook on Feb 19, 2025. The post has 6,161,564 views, 58,927 likes, 6,170 reposts, 2,330 quotes and 4,401 replies, an engagement rate of 1.17%. It ranks #145 of the 2839 launches Gridd tracks.
Meet iPhone 16e, the newest member of the iPhone 16 family! #AppleLaunch
- 35xthe median launch175K median views
- #145of the launches we trackout of 2839
- 0.3xits own following20,427,007 followers
- Views
- 6.2M
- Likes
- 58.9K
- Reposts
- 6.2K
- Quotes
- 2.3K
- Replies
- 4.4K
- Bookmarks
- 4.6K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 6.2M views would cost $616K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $154K.
The post reached about 0.3 views for every follower of @tim_cook.
What launched?
Apple launched iPhone 16e, introduced by its CEO as the newest member of the iPhone 16 family of phones.
How does it compare with other launches?
Apple iPhone 16e has more views than 95% of the 2839 launches Gridd tracks: 35x the median launch's 175K views.
- Apple iPhone 16e6.2M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Apple iPhone 16e | Median launch |
|---|---|---|
| Views | 6.2M | 175K |
| Engagement rate | 1.17% | 0.48% |
| Views per follower | 0.3 | 2.8 |
| Quote posts | 2.3K | 27 |
| Saves per 10K views | 7.5 | 14.2 |
Other Apple launches we track: Apple iPad Air (11.4M views), Apple Mac mini (11.4M views), Apple MacBook Air with M4 (2.3M views) and Apple MacBook Neo (1.6M views). All 5 Apple launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 22x | #7 |
| Accounts over 1M followers | 224 | 2.2M | 2.7x | #69 |
| Video launch posts | 1,940 | 192.5K | 32x | #109 |
| Every launch | 2,839 | 175K | 35x | #145 |
What this launch shows
From an account with 20.4M followers, the post reached 0.3 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 56% as far as usual for its size. It ranks 69 of 224 launches from accounts that size.
It drew 2,330 quote posts, 3.8 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Meet iPhone 16e, the newest member of the iPhone 16 family! #AppleLaunch". The post runs 12 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Apple iPhone 16e get on X?
- 6,161,564 views. Apple posted it from @tim_cook on Feb 19, 2025, and the post has 58,927 likes, 6,170 reposts, 2,330 quotes, 4,401 replies and 4,599 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Apple iPhone 16e a big launch on X?
- It ranks #145 of the 2839 launches Gridd tracks, with more views than 95% of them and 35x the median launch's 175K views. Its engagement rate is 1.17%, against a median of 0.48%.
- What would 6.2M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 6.2M views would cost $616K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $154K.
Source: Gridd launch tracker, gridd.agency/launches/apple-iphone-16e, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.