@tim_cook · 20.4M followers

Apple launches on X, ranked by real views.

Gridd tracks 5 Apple launch posts on X from @tim_cook (20.4M followers). The most viewed is Apple iPad Air with 11,445,842 views on Mar 4, 2025, #84 of 2839 launches tracked. Apple's median launch gets 6.2M views, against 175K for the median launch across every company.

Apple Executive Chairman
@tim_cook's bio on X
Launches tracked
5
Views, all of them
33M
Median views
6.2M
Best rank
#84

Every Apple launch, ranked

  1. #84iPad AirApple · @tim_cook · 20.4M followers11.4Mviews
  2. #85Mac miniApple · @tim_cook · 20.4M followers11.4Mviews
  3. #145iPhone 16eApple · @tim_cook · 20.4M followers6.2Mviews
  4. #317MacBook Air with M4Apple · @tim_cook · 20.4M followers2.3Mviews
  5. #410MacBook NeoApple · @tim_cook · 20.4M followers1.6Mviews

Showing 5 of 5 launches

Questions about Apple on X

What is Apple's biggest launch on X?
Apple iPad Air: 11,445,842 views, 35,398 likes and 1,704 quotes, posted Mar 4, 2025.
How many views does a Apple launch get on X?
The median Apple launch post has 6.2M views and a 1.08% engagement rate. 3 of its 5 launch posts lead with a video.
What did Apple launch most recently?
Apple Mac mini, on Aug 25, 2026. It has 11.4M views so far.