How did Apple MacBook Air with M4 do on X?
Apple posted the MacBook Air with M4 launch from @tim_cook on Mar 5, 2025. The post has 2,291,101 views, 20,715 likes, 2,002 reposts, 621 quotes and 1,396 replies, an engagement rate of 1.08%. It ranks #317 of the 2839 launches Gridd tracks.
Say hello to the new MacBook Air! The world’s most popular laptop now features M4, Apple Intelligence capabilities, and a beautiful new color—sky blue.
- 13xthe median launch175K median views
- #317of the launches we trackout of 2839
- 0.1xits own following20,427,011 followers
- Views
- 2.3M
- Likes
- 20.7K
- Reposts
- 2K
- Quotes
- 621
- Replies
- 1.4K
- Bookmarks
- 735
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.3M views would cost $229K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $57K.
The post reached about 0.1 views for every follower of @tim_cook.
What launched?
Apple launched the new MacBook Air with the M4 chip, Apple Intelligence capabilities and a new sky blue color.
How does it compare with other launches?
Apple MacBook Air with M4 has more views than 89% of the 2839 launches Gridd tracks: 13x the median launch's 175K views.
- Apple MacBook Air with M42.3M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Apple MacBook Air with M4 | Median launch |
|---|---|---|
| Views | 2.3M | 175K |
| Engagement rate | 1.08% | 0.48% |
| Views per follower | 0.1 | 2.8 |
| Quote posts | 621 | 27 |
| Saves per 10K views | 3.2 | 14.2 |
Other Apple launches we track: Apple iPad Air (11.4M views), Apple Mac mini (11.4M views), Apple iPhone 16e (6.2M views) and Apple MacBook Neo (1.6M views). All 5 Apple launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 8.2x | #18 |
| Accounts over 1M followers | 224 | 2.2M | 1.0x | #112 |
| Video launch posts | 1,940 | 192.5K | 12x | #236 |
| Every launch | 2,839 | 175K | 13x | #317 |
What this launch shows
From an account with 20.4M followers, the post reached 0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 21% as far as usual for its size. It ranks 112 of 224 launches from accounts that size.
It drew 621 quote posts, 2.7 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Say hello to the new MacBook Air! The world’s most popular laptop now features M4, Apple Intelligence capabilities, and a beautiful new c…". The post runs 24 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Apple MacBook Air with M4 get on X?
- 2,291,101 views. Apple posted it from @tim_cook on Mar 5, 2025, and the post has 20,715 likes, 2,002 reposts, 621 quotes, 1,396 replies and 735 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Apple MacBook Air with M4 a big launch on X?
- It ranks #317 of the 2839 launches Gridd tracks, with more views than 89% of them and 13x the median launch's 175K views. Its engagement rate is 1.08%, against a median of 0.48%.
- What would 2.3M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.3M views would cost $229K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $57K.
Source: Gridd launch tracker, gridd.agency/launches/apple-macbook-air-with-m4, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.