How did 1X NEO Beta do on X?
1X posted the NEO Beta launch from @1x_tech on Aug 30, 2024. The post has 19,341,236 views, 17,441 likes, 1,836 reposts, 6,727 quotes and 1,690 replies, an engagement rate of 0.14%. It ranks #49 of the 2839 launches Gridd tracks.
Introducing NEO Beta. Designed for humans. Built for the home.
- 111xthe median launch175K median views
- #49of the launches we trackout of 2839
- 132xits own following146,828 followers
- Views
- 19.3M
- Likes
- 17.4K
- Reposts
- 1.8K
- Quotes
- 6.7K
- Replies
- 1.7K
- Bookmarks
- 5.2K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 19.3M views would cost $1.9M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $484K.
The post reached about 132 views for every follower of @1x_tech.
What launched?
1X launched NEO Beta, which it said was designed for humans and built for the home.
How does it compare with other launches?
1X NEO Beta has more views than 98% of the 2839 launches Gridd tracks: 111x the median launch's 175K views.
- 1X NEO Beta19.3M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | 1X NEO Beta | Median launch |
|---|---|---|
| Views | 19.3M | 175K |
| Engagement rate | 0.14% | 0.48% |
| Views per follower | 132 | 2.8 |
| Quote posts | 6.7K | 27 |
| Saves per 10K views | 2.7 | 14.2 |
Other 1X launches we track: 1X NEO Gamma (10.2M views). All 2 1X launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 69x | #2 |
| Accounts 100K to 1M followers | 909 | 252.6K | 77x | #14 |
| Video launch posts | 1,940 | 192.5K | 100x | #41 |
| Every launch | 2,839 | 175K | 111x | #49 |
What this launch shows
From an account with 146.8K followers, the post reached 132 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 135 times further than usual for its size. It ranks 14 of 909 launches from accounts that size.
It drew 6,727 quote posts, 3.5 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing NEO Beta.". The post runs 10 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Friday (UTC). Friday launches have a median of 162.2K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is 1X?
- In its own words on X: "NEO The Home Robot | Order Today" 1X posted the NEO Beta launch from @1x_tech on Aug 30, 2024.
- How many views did 1X NEO Beta get on X?
- 19,341,236 views. 1X posted it from @1x_tech on Aug 30, 2024, and the post has 17,441 likes, 1,836 reposts, 6,727 quotes, 1,690 replies and 5,205 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was 1X NEO Beta a big launch on X?
- It ranks #49 of the 2839 launches Gridd tracks, with more views than 98% of them and 111x the median launch's 175K views. Its engagement rate is 0.14%, against a median of 0.48%.
- What would 19.3M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 19.3M views would cost $1.9M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $484K.
Source: Gridd launch tracker, gridd.agency/launches/1x-neo-beta, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.