How did Matic Cues do on X?
Matic posted the Cues launch from @maticrobots on Aug 13, 2026. The post has 11,081,997 views, 6,413 likes, 625 reposts, 556 quotes and 1,057 replies, an engagement rate of 0.08%. It ranks #87 of the 2839 launches Gridd tracks.
Introducing Cues: Voice & Gesture control for Matic We raised $115M and spent 9 years to make the world’s first intuitive home robot Say you spilled coffee: Point to the spill and say, "Hey Matic, clean this" and it will hear, see, locate in 3D, and go clean on its own. Matic comes with a lot of features: 1. Say "Hey Matic" - it locates your voice, turns, and looks at you 2. Say "Hey Matic, follow me" and start walking. Matic will follow behind 3. Say "Hey Matic, go clean the living room". Since it knows your house map, it navigates and just does it It's so easy, a 5 year old and an 80 year old can use it and it understands 75 different languages. Matic has 8x the airflow, specialised cleaning algorithms for rugs, corners, toekicks, mopping, etc and cleans better than any other robot vacuum. Also keeps improving with software updates. 13,000 families use and love Matic. WIRED magazine gave it a 10/10 (the only hardware to receive this rating in a decade) Buy yours at http://maticrobots.com and if you don't love it after 6 months, we'll give you a full refund. To celebrate our launch, we're cleaning 300 homes with Matic in San Francisco and New York City. Comment "Matic" below, we'll send you the link to sign up and come to your doorstep to clean your home with Matic.
- 63xthe median launch175K median views
- #87of the launches we trackout of 2839
- 377xits own following29,359 followers
- Views
- 11.1M
- Likes
- 6.4K
- Reposts
- 625
- Quotes
- 556
- Replies
- 1.1K
- Bookmarks
- 3.3K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 11.1M views would cost $1.1M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $277K.
The post reached about 377 views for every follower of @maticrobots.
What launched?
Matic launched Cues, voice and gesture control for its home robot, so users can point at a spill and ask it to clean.
How does it compare with other launches?
Matic Cues has more views than 97% of the 2839 launches Gridd tracks: 63x the median launch's 175K views.
- Matic Cues11.1M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Matic Cues | Median launch |
|---|---|---|
| Views | 11.1M | 175K |
| Engagement rate | 0.08% | 0.48% |
| Views per follower | 377 | 2.8 |
| Quote posts | 556 | 27 |
| Saves per 10K views | 2.9 | 14.2 |
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 39x | #5 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 111x | #17 |
| Video launch posts | 1,940 | 192.5K | 58x | #70 |
| Every launch | 2,839 | 175K | 63x | #87 |
What this launch shows
From an account with 29.4K followers, the post reached 377 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 123 times further than usual for its size. It ranks 17 of 1135 launches from accounts that size.
It drew 556 quote posts, 0.5 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Cues: Voice & Gesture control for Matic". The post runs 234 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Matic?
- In its own words on X: "Hey Matic, vacuum & mop the kitchen will ya?" Matic posted the Cues launch from @maticrobots on Aug 13, 2026.
- How many views did Matic Cues get on X?
- 11,081,997 views. Matic posted it from @maticrobots on Aug 13, 2026, and the post has 6,413 likes, 625 reposts, 556 quotes, 1,057 replies and 3,265 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Matic Cues a big launch on X?
- It ranks #87 of the 2839 launches Gridd tracks, with more views than 97% of them and 63x the median launch's 175K views. Its engagement rate is 0.08%, against a median of 0.48%.
- What would 11.1M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 11.1M views would cost $1.1M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $277K.
Source: Gridd launch tracker, gridd.agency/launches/matic-cues, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.