How did Apple MacBook Neo do on X?
Apple posted the MacBook Neo launch from @tim_cook on Mar 11, 2026. The post has 1,638,785 views, 33,035 likes, 2,288 reposts, 234 quotes and 1,218 replies, an engagement rate of 2.24%. It ranks #410 of the 2839 launches Gridd tracks.
Today we welcome MacBook Neo, now available together with the new iPhone 17e, iPad Air, MacBook Air, MacBook Pro, and the Studio Display family.
- 9.4xthe median launch175K median views
- #410of the launches we trackout of 2839
- <0.1xits own following20,427,012 followers
- Views
- 1.6M
- Likes
- 33K
- Reposts
- 2.3K
- Quotes
- 234
- Replies
- 1.2K
- Bookmarks
- 1K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.6M views would cost $164K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $41K.
The post reached about 0.1 views for every follower of @tim_cook.
What launched?
Apple launched MacBook Neo, available alongside the new iPhone 17e, iPad Air, MacBook Air, MacBook Pro and Studio Display family.
How does it compare with other launches?
Apple MacBook Neo has more views than 86% of the 2839 launches Gridd tracks: 9.4x the median launch's 175K views.
- Apple MacBook Neo1.6M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Apple MacBook Neo | Median launch |
|---|---|---|
| Views | 1.6M | 175K |
| Engagement rate | 2.24% | 0.48% |
| Views per follower | <0.1 | 2.8 |
| Quote posts | 234 | 27 |
| Saves per 10K views | 6.2 | 14.2 |
Other Apple launches we track: Apple iPad Air (11.4M views), Apple Mac mini (11.4M views), Apple iPhone 16e (6.2M views) and Apple MacBook Air with M4 (2.3M views). All 5 Apple launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 98 | 281K | 5.8x | #26 |
| Accounts over 1M followers | 224 | 2.2M | 73% | #122 |
| Image launch posts | 620 | 143.1K | 11x | #76 |
| Every launch | 2,839 | 175K | 9.4x | #410 |
What this launch shows
From an account with 20.4M followers, the post reached <0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 15% as far as usual for its size. It ranks 122 of 224 launches from accounts that size.
It drew 234 quote posts, 1.4 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Today we welcome MacBook Neo, now available together with the new iPhone 17e, iPad Air, MacBook Air, MacBook Pro, and the Studio Display …". The post runs 24 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Apple MacBook Neo get on X?
- 1,638,785 views. Apple posted it from @tim_cook on Mar 11, 2026, and the post has 33,035 likes, 2,288 reposts, 234 quotes, 1,218 replies and 1,019 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Apple MacBook Neo a big launch on X?
- It ranks #410 of the 2839 launches Gridd tracks, with more views than 86% of them and 9.4x the median launch's 175K views. Its engagement rate is 2.24%, against a median of 0.48%.
- What would 1.6M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.6M views would cost $164K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $41K.
Source: Gridd launch tracker, gridd.agency/launches/apple-macbook-neo, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.