How did OpenAI dots do on X?
OpenAI posted the dots launch from @OpenAI on Sep 29, 2026. The post has 14,975,783 views, 38,018 likes, 3,347 reposts, 3,334 quotes and 2,340 replies, an engagement rate of 0.31%. It ranks #66 of the 2839 launches Gridd tracks.
Introducing dots, powered by GPT-6 Astra. Remarkably capable, always-on agents built to handle everything.
- 86xthe median launch175K median views
- #66of the launches we trackout of 2839
- 2.7xits own following5,537,395 followers
- Views
- 15M
- Likes
- 38K
- Reposts
- 3.3K
- Quotes
- 3.3K
- Replies
- 2.3K
- Bookmarks
- 10.4K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 15M views would cost $1.5M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $374K.
The post reached about 2.7 views for every follower of @OpenAI.
What launched?
OpenAI launched dots, an always-on agent powered by GPT-6 Astra.
How does it compare with other launches?
OpenAI dots has more views than 98% of the 2839 launches Gridd tracks: 86x the median launch's 175K views.
- OpenAI dots15M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | OpenAI dots | Median launch |
|---|---|---|
| Views | 15M | 175K |
| Engagement rate | 0.31% | 0.48% |
| Views per follower | 2.7 | 2.8 |
| Quote posts | 3.3K | 27 |
| Saves per 10K views | 6.9 | 14.2 |
Other OpenAI launches we track: OpenAI GPT-6 Astra (139.4M views), OpenAI GPT-5.6 Sol (19M views), OpenAI ChatGPT Work (16.1M views), OpenAI Astra for Law (16M views), OpenAI ChatGPT for Financial Services (15.7M views), OpenAI GPT-5.5 (13.4M views). All 25 OpenAI launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 264.5K | 57x | #44 |
| Accounts over 1M followers | 224 | 2.2M | 6.7x | #34 |
| Video launch posts | 1,940 | 192.5K | 78x | #54 |
| Every launch | 2,839 | 175K | 86x | #66 |
What this launch shows
From an account with 5.5M followers, the post reached 2.7 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 5.0 times further than usual for its size. It ranks 34 of 224 launches from accounts that size.
It drew 3,334 quote posts, 2.2 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing dots, powered by GPT-6 Astra.". The post runs 14 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is OpenAI?
- In its own words on X: "OpenAI’s mission is to ensure that artificial general intelligence benefits all of humanity." OpenAI posted the dots launch from @OpenAI on Sep 29, 2026.
- How many views did OpenAI dots get on X?
- 14,975,783 views. OpenAI posted it from @OpenAI on Sep 29, 2026, and the post has 38,018 likes, 3,347 reposts, 3,334 quotes, 2,340 replies and 10,403 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was OpenAI dots a big launch on X?
- It ranks #66 of the 2839 launches Gridd tracks, with more views than 98% of them and 86x the median launch's 175K views. Its engagement rate is 0.31%, against a median of 0.48%.
- What would 15M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 15M views would cost $1.5M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $374K.
Source: Gridd launch tracker, gridd.agency/launches/openai-dots, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.