How did X Money do on X?
X posted the X Money launch from @XMoney on Jul 27, 2026. The post has 15,696,676 views, 24,764 likes, 3,733 reposts, 1,894 quotes and 5,037 replies, an engagement rate of 0.23%. It ranks #62 of the 2839 launches Gridd tracks.
Your money, on the world’s most powerful network 𝕏 Money is rolling out to U.S. Premium and Premium+ subscribers starting today
- 90xthe median launch175K median views
- #62of the launches we trackout of 2839
- 20xits own following804,608 followers
- Views
- 15.7M
- Likes
- 24.8K
- Reposts
- 3.7K
- Quotes
- 1.9K
- Replies
- 5K
- Bookmarks
- 4.5K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 15.7M views would cost $1.6M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $392K.
The post reached about 20 views for every follower of @XMoney.
What launched?
X rolled out X Money, a payments feature starting with U.S. Premium and Premium+ subscribers.
How does it compare with other launches?
X Money has more views than 98% of the 2839 launches Gridd tracks: 90x the median launch's 175K views.
- X Money15.7M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | X Money | Median launch |
|---|---|---|
| Views | 15.7M | 175K |
| Engagement rate | 0.23% | 0.48% |
| Views per follower | 20 | 2.8 |
| Quote posts | 1.9K | 27 |
| Saves per 10K views | 2.9 | 14.2 |
Other X launches we track: X Money X Card (1.8M views). All 2 X launches, or every fintech launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Fintech launches | 140 | 109.7K | 143x | #3 |
| Accounts 100K to 1M followers | 909 | 252.6K | 62x | #19 |
| Video launch posts | 1,940 | 192.5K | 82x | #52 |
| Every launch | 2,839 | 175K | 90x | #62 |
What this launch shows
From an account with 804.6K followers, the post reached 20 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 20 times further than usual for its size. It ranks 19 of 909 launches from accounts that size.
It drew 1,894 quote posts, 1.2 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Your money, on the world’s most powerful network". The post runs 21 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 181.4K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is X?
- In its own words on X: "Your money, on the world’s most powerful network. Rolling out to U.S. residents." X posted the X Money launch from @XMoney on Jul 27, 2026.
- How many views did X Money get on X?
- 15,696,676 views. X posted it from @XMoney on Jul 27, 2026, and the post has 24,764 likes, 3,733 reposts, 1,894 quotes, 5,037 replies and 4,486 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was X Money a big launch on X?
- It ranks #62 of the 2839 launches Gridd tracks, with more views than 98% of them and 90x the median launch's 175K views. Its engagement rate is 0.23%, against a median of 0.48%.
- What would 15.7M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 15.7M views would cost $1.6M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $392K.
Source: Gridd launch tracker, gridd.agency/launches/x-money, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.