How did Tavus Griffin do on X?
Tavus posted the Griffin launch from @tavus on Oct 1, 2026. The post has 21,291,130 views, 39,086 likes, 4,253 reposts, 5,643 quotes and 3,427 replies, an engagement rate of 0.25%. It ranks #43 of the 2839 launches Gridd tracks.
Introducing Griffin, the first model to pass the video Turing test. 48% of people who talked to it live thought it was a real human. Previous systems have had a pass rate <3%. It is #1 on NVIDIA's benchmark for full-duplex AI video. It’s the first Human Interaction Model (HIM).
- 122xthe median launch175K median views
- #43of the launches we trackout of 2839
- 488xits own following43,589 followers
- Views
- 21.3M
- Likes
- 39.1K
- Reposts
- 4.3K
- Quotes
- 5.6K
- Replies
- 3.4K
- Bookmarks
- 26.8K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 21.3M views would cost $2.1M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $532K.
The post reached about 488 views for every follower of @tavus.
What launched?
Tavus launched Griffin, a Human Interaction Model that passed a video Turing test with 48% of people mistaking it for a real human.
How does it compare with other launches?
Tavus Griffin has more views than 99% of the 2839 launches Gridd tracks: 122x the median launch's 175K views.
- Tavus Griffin21.3M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Tavus Griffin | Median launch |
|---|---|---|
| Views | 21.3M | 175K |
| Engagement rate | 0.25% | 0.48% |
| Views per follower | 488 | 2.8 |
| Quote posts | 5.6K | 27 |
| Saves per 10K views | 12.6 | 14.2 |
Other Tavus launches we track: Tavus Phoenix-4 (2.1M views), Tavus PAL Maker (1.3M views), Tavus Phoenix-4.5 (198.1K views), Tavus Image-to-Replica (173.2K views), Tavus Magic Canvas (168.7K views), Tavus Google Meet integration (164.7K views). All 11 Tavus launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 264.5K | 80x | #32 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 214x | #5 |
| Video launch posts | 1,940 | 192.5K | 111x | #36 |
| Every launch | 2,839 | 175K | 122x | #43 |
What this launch shows
From an account with 43.6K followers, the post reached 488 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 159 times further than usual for its size. It ranks 5 of 1135 launches from accounts that size.
It drew 5,643 quote posts, 2.7 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Griffin, the first model to pass the video Turing test.". The post runs 50 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Tavus?
- In its own words on X: "The human computing company." Tavus posted the Griffin launch from @tavus on Oct 1, 2026.
- How many views did Tavus Griffin get on X?
- 21,291,130 views. Tavus posted it from @tavus on Oct 1, 2026, and the post has 39,086 likes, 4,253 reposts, 5,643 quotes, 3,427 replies and 26,828 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Tavus Griffin a big launch on X?
- It ranks #43 of the 2839 launches Gridd tracks, with more views than 99% of them and 122x the median launch's 175K views. Its engagement rate is 0.25%, against a median of 0.48%.
- What would 21.3M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 21.3M views would cost $2.1M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $532K.
Source: Gridd launch tracker, gridd.agency/launches/tavus-griffin, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.