How did Meta Muse do on X?
Meta posted the Muse launch from @alexandr_wang on Sep 8, 2026. The post has 12,935,813 views, 6,612 likes, 516 reposts, 468 quotes and 680 replies, an engagement rate of 0.06%. It ranks #75 of the 2839 launches Gridd tracks.
1/ today we're rolling out Muse, our new personal ai assistant. Muse is always-on, wicked fast, can use a browser, connect to your apps, and is designed to be secure. try it now: https://muse.ai.
- 74xthe median launch175K median views
- #75of the launches we trackout of 2839
- 15xits own following848,791 followers
- Views
- 12.9M
- Likes
- 6.6K
- Reposts
- 516
- Quotes
- 468
- Replies
- 680
- Bookmarks
- 2.5K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 12.9M views would cost $1.3M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $323K.
The post reached about 15 views for every follower of @alexandr_wang.
What launched?
Meta launched Muse, an always-on personal AI assistant that can use a browser, connect to a user's apps, and work securely.
How does it compare with other launches?
Meta Muse has more views than 97% of the 2839 launches Gridd tracks: 74x the median launch's 175K views.
- Meta Muse12.9M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Meta Muse | Median launch |
|---|---|---|
| Views | 12.9M | 175K |
| Engagement rate | 0.06% | 0.48% |
| Views per follower | 15 | 2.8 |
| Quote posts | 468 | 27 |
| Saves per 10K views | 1.9 | 14.2 |
Other Meta launches we track: Meta Muse Spark 1.1 on OpenRouter (103.4K views). All 2 Meta launches, or every consumer launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Consumer launches | 98 | 256.5K | 50x | #3 |
| Accounts 100K to 1M followers | 909 | 252.6K | 51x | #21 |
| Video launch posts | 1,940 | 192.5K | 67x | #61 |
| Every launch | 2,839 | 175K | 74x | #75 |
What this launch shows
From an account with 848.8K followers, the post reached 15 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 16 times further than usual for its size. It ranks 21 of 909 launches from accounts that size.
It drew 468 quote posts, 0.4 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "1/ today we're rolling out Muse, our new personal ai assistant. Muse is always-on, wicked fast, can use a browser, connect to your apps, …". The post runs 33 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Meta?
- In its own words on X: "chief ai officer @meta, founder meta superintelligence labs, founder @scale_ai. give everyone the adulthood they dreamed of in childhood" Meta posted the Muse launch from @alexandr_wang on Sep 8, 2026.
- How many views did Meta Muse get on X?
- 12,935,813 views. Meta posted it from @alexandr_wang on Sep 8, 2026, and the post has 6,612 likes, 516 reposts, 468 quotes, 680 replies and 2,482 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Meta Muse a big launch on X?
- It ranks #75 of the 2839 launches Gridd tracks, with more views than 97% of them and 74x the median launch's 175K views. Its engagement rate is 0.06%, against a median of 0.48%.
- What would 12.9M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 12.9M views would cost $1.3M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $323K.
Source: Gridd launch tracker, gridd.agency/launches/meta-muse, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.