How did World Labs Atlas do on X?
World Labs posted the Atlas launch from @theworldlabs on Sep 1, 2026. The post has 10,904,481 views, 32,353 likes, 3,476 reposts, 1,538 quotes and 776 replies, an engagement rate of 0.35%. It ranks #90 of the 2839 launches Gridd tracks.
Introducing Atlas: The world's first multimodal world model that generates image and video frames with pixel-perfect camera control and reconstructs them in 3D. Model the world, move the camera, and simulate space & time.
- 62xthe median launch175K median views
- #90of the launches we trackout of 2839
- 91xits own following120,322 followers
- Views
- 10.9M
- Likes
- 32.4K
- Reposts
- 3.5K
- Quotes
- 1.5K
- Replies
- 776
- Bookmarks
- 19.2K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 10.9M views would cost $1.1M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $273K.
The post reached about 91 views for every follower of @theworldlabs.
What launched?
World Labs launched Atlas, a multimodal world model that generates image and video frames with camera control and reconstructs them in 3D.
How does it compare with other launches?
World Labs Atlas has more views than 97% of the 2839 launches Gridd tracks: 62x the median launch's 175K views.
- World Labs Atlas10.9M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | World Labs Atlas | Median launch |
|---|---|---|
| Views | 10.9M | 175K |
| Engagement rate | 0.35% | 0.48% |
| Views per follower | 91 | 2.8 |
| Quote posts | 1.5K | 27 |
| Saves per 10K views | 17.7 | 14.2 |
Other World Labs launches we track: World Labs Marble (2.1M views), World Labs World API (663.2K views), World Labs RTFM (342.5K views) and World Labs Advanced editing (85.8K views). All 5 World Labs launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 264.5K | 41x | #63 |
| Accounts 100K to 1M followers | 909 | 252.6K | 43x | #25 |
| Video launch posts | 1,940 | 192.5K | 57x | #72 |
| Every launch | 2,839 | 175K | 62x | #90 |
What this launch shows
From an account with 120.3K followers, the post reached 91 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 93 times further than usual for its size. It ranks 25 of 909 launches from accounts that size.
It drew 1,538 quote posts, 1.4 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Atlas:". The post runs 34 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is World Labs?
- In its own words on X: "World Labs is a leading spatial intelligence company building frontier models that can perceive, generate, reason, and interact with virtual and physical worlds" World Labs posted the Atlas launch from @theworldlabs on Sep 1, 2026.
- How many views did World Labs Atlas get on X?
- 10,904,481 views. World Labs posted it from @theworldlabs on Sep 1, 2026, and the post has 32,353 likes, 3,476 reposts, 1,538 quotes, 776 replies and 19,249 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was World Labs Atlas a big launch on X?
- It ranks #90 of the 2839 launches Gridd tracks, with more views than 97% of them and 62x the median launch's 175K views. Its engagement rate is 0.35%, against a median of 0.48%.
- What would 10.9M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 10.9M views would cost $1.1M. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $273K.
Source: Gridd launch tracker, gridd.agency/launches/world-labs-atlas, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.