How did Amazon Vulcan do on X?
Amazon posted the Vulcan launch from @amazon on May 7, 2025. The post has 119,437 views, 295 likes, 68 reposts, 22 quotes and 133 replies, an engagement rate of 0.43%. It ranks #1715 of the 2,981 launches Gridd tracks.
Meet Vulcan, our first robot with a sense of touch. 🤖 🖐️ This innovative system combines physical AI with novel hardware solutions—like computer vision, tactile sensing, and machine learning—to reimagine how we complete orders for our customers. With the ability to pick and stow approximately 75% of all various item types we store at our fulfillment centers, and at speeds comparable to our frontline employees, Vulcan can assist by handling inventory in harder-to-reach areas—making our fulfillment centers both safer and more efficient.
- 67%the median launch177.5K median views
- #1715of the launches we trackout of 2,981
- <0.1xits own following5,870,804 followers
- Views
- 119.4K
- Likes
- 295
- Reposts
- 68
- Quotes
- 22
- Replies
- 133
- Bookmarks
- 56
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 119.4K views would cost $12K. Gridd guarantees one million views, 8.4x what this post got, for about $25K.
The post reached about 0.0 views for every follower of @amazon.
What launched?
Amazon introduced Vulcan, its first robot with a sense of touch, which can pick and stow about 75% of item types in its fulfillment centers.
How does it compare with other launches?
Amazon Vulcan has more views than 42% of the 2,981 launches Gridd tracks: 67% of the median launch's 177.5K views.
- Amazon Vulcan119.4K
- Median tracked launch177.5K
- #1: xAI Voice Cloning204M
| Metric | Amazon Vulcan | Median launch |
|---|---|---|
| Views | 119.4K | 177.5K |
| Engagement rate | 0.43% | 0.48% |
| Views per follower | <0.1 | 2.6 |
| Quote posts | 22 | 27 |
| Saves per 10K views | 4.7 | 13.7 |
Other Amazon launches we track: Amazon Quick Suite (300.3K views), Amazon Alexa+ (186.9K views), Amazon Now (186.6K views), Amazon Project Rainier (135.5K views) and Amazon Kiro (118.3K views). All 6 Amazon launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 140 | 356.8K | 33% | #99 |
| Accounts over 1M followers | 283 | 1.8M | 7% | #261 |
| Video launch posts | 2,021 | 192K | 62% | #1203 |
| Every launch | 2,981 | 177.5K | 67% | #1715 |
What this launch shows
From an account with 5.9M followers, the post reached <0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 4% as far as usual for its size. It ranks 261 of 283 launches from accounts that size.
It drew 22 quote posts, 1.8 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Meet Vulcan, our first robot with a sense of touch. 🤖 🖐️". The post runs 82 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192K views, against 142.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 187.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 171.3K views; the strongest day is Tuesday at 197.9K.
Every comparison is against the 2,981 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Amazon?
- In its own words on X: "Where customer obsession meets invention. Use @AmazonHelp for customer support and @AmazonNews for the latest." Amazon posted the Vulcan launch from @amazon on May 7, 2025.
- How many views did Amazon Vulcan get on X?
- 119,437 views. Amazon posted it from @amazon on May 7, 2025, and the post has 295 likes, 68 reposts, 22 quotes, 133 replies and 56 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Amazon Vulcan a big launch on X?
- It ranks #1715 of the 2,981 launches Gridd tracks, with more views than 42% of them and 67% of the median launch's 177.5K views. Its engagement rate is 0.43%, against a median of 0.48%.
- What would 119.4K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 119.4K views would cost $12K. Gridd guarantees one million views, 8.4x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/amazon-vulcan, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.