How did Anthropic Claude Cowork on mobile and web do on X?
Anthropic posted the Claude Cowork on mobile and web launch from @claudeai on Aug 18, 2026. The post has 961,686 views, 6,731 likes, 428 reposts, 139 quotes and 433 replies, an engagement rate of 0.8%. It ranks #589 of the 2839 launches Gridd tracks.
Claude Cowork is now available on mobile and web for all paid plans.
- 5.5xthe median launch175K median views
- #589of the launches we trackout of 2839
- 0.5xits own following2,081,135 followers
- Views
- 961.7K
- Likes
- 6.7K
- Reposts
- 428
- Quotes
- 139
- Replies
- 433
- Bookmarks
- 832
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 961.7K views would cost $96K. Gridd guarantees one million views, 1.0x what this post got, for about $25K.
The post reached about 0.5 views for every follower of @claudeai.
What launched?
Anthropic made Claude Cowork available on mobile and web for all paid plans.
How does it compare with other launches?
Anthropic Claude Cowork on mobile and web has more views than 79% of the 2839 launches Gridd tracks: 5.5x the median launch's 175K views.
- Anthropic Claude Cowork on mobile and web961.7K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Anthropic Claude Cowork on mobile and web | Median launch |
|---|---|---|
| Views | 961.7K | 175K |
| Engagement rate | 0.8% | 0.48% |
| Views per follower | 0.5 | 2.8 |
| Quote posts | 139 | 27 |
| Saves per 10K views | 8.7 | 14.2 |
Other Anthropic launches we track: Anthropic Computer use in Claude Cowork (78.4M views), Anthropic Claude Design (64.6M views), Anthropic Claude Fable 5 (57.7M views), Anthropic Cowork (49.9M views), Anthropic Claude Opus 5.5 (29.7M views), Anthropic Claude Code Security (26.3M views). All 31 Anthropic launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 3.7x | #372 |
| Accounts over 1M followers | 224 | 2.2M | 43% | #136 |
| Text-only launch posts | 279 | 122.7K | 7.8x | #37 |
| Every launch | 2,839 | 175K | 5.5x | #589 |
What this launch shows
From an account with 2.1M followers, the post reached 0.5 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 86% as far as usual for its size. It ranks 136 of 224 launches from accounts that size.
It drew 139 quote posts, 1.4 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Claude Cowork is now available on mobile and web for all paid plans.". The post runs 13 words, against a median of 39 for launch posts here, and leads with no media: text-only launches have a median of 122.7K views, against 183.4K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Anthropic?
- In its own words on X: "Claude is an AI assistant built by @anthropicai to be safe, accurate, and secure. Talk to Claude on or download the app." Anthropic posted the Claude Cowork on mobile and web launch from @claudeai on Aug 18, 2026.
- How many views did Anthropic Claude Cowork on mobile and web get on X?
- 961,686 views. Anthropic posted it from @claudeai on Aug 18, 2026, and the post has 6,731 likes, 428 reposts, 139 quotes, 433 replies and 832 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Anthropic Claude Cowork on mobile and web a big launch on X?
- It ranks #589 of the 2839 launches Gridd tracks, with more views than 79% of them and 5.5x the median launch's 175K views. Its engagement rate is 0.8%, against a median of 0.48%.
- What would 961.7K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 961.7K views would cost $96K. Gridd guarantees one million views, 1.0x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/anthropic-claude-cowork-on-mobile-and-web, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.