How did Durable do on X?
Durable posted the Durable launch from @jamesclift on Mar 17, 2026. The post has 3,602,002 views, 5,393 likes, 1,148 reposts, 308 quotes and 1,790 replies, an engagement rate of 0.24%. It ranks #222 of the 2839 launches Gridd tracks.
Introducing Durable. The first AI business builder that replaces your 9-5 income. RT + comment “Durable” and we'll build your business for FREE.
- 21xthe median launch175K median views
- #222of the launches we trackout of 2839
- 437xits own following8,242 followers
- Views
- 3.6M
- Likes
- 5.4K
- Reposts
- 1.1K
- Quotes
- 308
- Replies
- 1.8K
- Bookmarks
- 9.5K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 3.6M views would cost $360K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $90K.
The post reached about 437 views for every follower of @jamesclift.
What launched?
Durable launched its AI business builder, which it said builds a business for users in minutes.
How does it compare with other launches?
Durable has more views than 92% of the 2839 launches Gridd tracks: 21x the median launch's 175K views.
- Durable3.6M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Durable | Median launch |
|---|---|---|
| Views | 3.6M | 175K |
| Engagement rate | 0.24% | 0.48% |
| Views per follower | 437 | 2.8 |
| Quote posts | 308 | 27 |
| Saves per 10K views | 26.5 | 14.2 |
Other Durable launches we track: Durable Discoverability (25.1K views). All 2 Durable launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 264.5K | 14x | #143 |
| Accounts under 10K followers | 571 | 131K | 27x | #14 |
| Video launch posts | 1,940 | 192.5K | 19x | #166 |
| Every launch | 2,839 | 175K | 21x | #222 |
What this launch shows
From an account with 8.2K followers, the post reached 437 times the account's following. Launches from accounts under 10K followers reach a median of 61 times their following, so this one went about 7.1 times further than usual for its size. It ranks 14 of 571 launches from accounts that size.
It drew 308 quote posts, 0.9 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Durable.". The post runs 23 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Durable get on X?
- 3,602,002 views. Durable posted it from @jamesclift on Mar 17, 2026, and the post has 5,393 likes, 1,148 reposts, 308 quotes, 1,790 replies and 9,538 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Durable a big launch on X?
- It ranks #222 of the 2839 launches Gridd tracks, with more views than 92% of them and 21x the median launch's 175K views. Its engagement rate is 0.24%, against a median of 0.48%.
- What would 3.6M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 3.6M views would cost $360K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $90K.
Source: Gridd launch tracker, gridd.agency/launches/durable, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.