How did Exa People Search do on X?
Exa posted the People Search launch from @ExaAILabs on Dec 17, 2025. The post has 3,562,913 views, 3,026 likes, 136 reposts, 103 quotes and 127 replies, an engagement rate of 0.1%. It ranks #227 of the 2839 launches Gridd tracks.
Introducing state-of-the-art People Search: You can now semantically search over 1 billion people using a hybrid retrieval system backed by finetuned Exa embeddings. Try it: http://exa.ai We also created an eval: http://exa.ai/blog/people-search-benchmark
- 20xthe median launch175K median views
- #227of the launches we trackout of 2839
- 53xits own following66,660 followers
- Views
- 3.6M
- Likes
- 3K
- Reposts
- 136
- Quotes
- 103
- Replies
- 127
- Bookmarks
- 5.9K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 3.6M views would cost $356K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $89K.
The post reached about 53 views for every follower of @ExaAILabs.
What launched?
Exa launched People Search, which lets users semantically search over 1 billion people using a hybrid retrieval system built on finetuned Exa embeddings.
How does it compare with other launches?
Exa People Search has more views than 92% of the 2839 launches Gridd tracks: 20x the median launch's 175K views.
- Exa People Search3.6M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Exa People Search | Median launch |
|---|---|---|
| Views | 3.6M | 175K |
| Engagement rate | 0.1% | 0.48% |
| Views per follower | 53 | 2.8 |
| Quote posts | 103 | 27 |
| Saves per 10K views | 16.6 | 14.2 |
Other Exa launches we track: Exa Connect (1.4M views), Exa Agent (1.1M views), Exa in Codex and ChatGPT (809.4K views), Exa 2.0 (459.6K views), Exa for Claude (422.8K views), Exa Instant (391.4K views). All 31 Exa launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 264.5K | 13x | #145 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 36x | #65 |
| Image launch posts | 620 | 143.1K | 25x | #45 |
| Every launch | 2,839 | 175K | 20x | #227 |
What this launch shows
From an account with 66.7K followers, the post reached 53 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 17 times further than usual for its size. It ranks 65 of 1135 launches from accounts that size.
It drew 103 quote posts, 0.3 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing state-of-the-art People Search:". The post runs 30 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Exa?
- In its own words on X: "We're an AI research lab building a search engine for the future" Exa posted the People Search launch from @ExaAILabs on Dec 17, 2025.
- How many views did Exa People Search get on X?
- 3,562,913 views. Exa posted it from @ExaAILabs on Dec 17, 2025, and the post has 3,026 likes, 136 reposts, 103 quotes, 127 replies and 5,910 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Exa People Search a big launch on X?
- It ranks #227 of the 2839 launches Gridd tracks, with more views than 92% of them and 20x the median launch's 175K views. Its engagement rate is 0.1%, against a median of 0.48%.
- What would 3.6M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 3.6M views would cost $356K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $89K.
Source: Gridd launch tracker, gridd.agency/launches/exa-people-search, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.