How did Factory Router do on X?
Factory posted the Factory Router launch from @factory on Jun 2, 2026. The post has 2,273,690 views, 2,188 likes, 205 reposts, 223 quotes and 203 replies, an engagement rate of 0.12%. It ranks #319 of the 2839 launches Gridd tracks.
Introducing model routing to Factory. Factory Router picks the right model for every task, automatically. Maintain frontier performance while cutting costs by 25%.
- 13xthe median launch175K median views
- #319of the launches we trackout of 2839
- 38xits own following60,541 followers
- Views
- 2.3M
- Likes
- 2.2K
- Reposts
- 205
- Quotes
- 223
- Replies
- 203
- Bookmarks
- 1.6K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.3M views would cost $227K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $57K.
The post reached about 38 views for every follower of @factory.
What launched?
Factory launched Factory Router, which picks the right model for every task automatically and cuts costs by 25% while maintaining frontier performance.
How does it compare with other launches?
Factory Router has more views than 89% of the 2839 launches Gridd tracks: 13x the median launch's 175K views.
- Factory Router2.3M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Factory Router | Median launch |
|---|---|---|
| Views | 2.3M | 175K |
| Engagement rate | 0.12% | 0.48% |
| Views per follower | 38 | 2.8 |
| Quote posts | 223 | 27 |
| Saves per 10K views | 7.2 | 14.2 |
Other Factory launches we track: Factory 2.0 (1.1M views), Factory Teams (406.9K views), Factory Droid 1.0 (397.3K views), Missions on Factory Desktop (172.7K views), Factory Private (111.6K views), Factory Deferred Context Engine (111.5K views). All 17 Factory launches, or every developer tools launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Developer tools launches | 595 | 111.1K | 20x | #51 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 23x | #89 |
| Video launch posts | 1,940 | 192.5K | 12x | #237 |
| Every launch | 2,839 | 175K | 13x | #319 |
What this launch shows
From an account with 60.5K followers, the post reached 38 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 12 times further than usual for its size. It ranks 89 of 1135 launches from accounts that size.
It drew 223 quote posts, 1.0 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing model routing to Factory.". The post runs 23 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Factory?
- In its own words on X: "Toward self-improving software" Factory posted the Factory Router launch from @factory on Jun 2, 2026.
- How many views did Factory Router get on X?
- 2,273,690 views. Factory posted it from @factory on Jun 2, 2026, and the post has 2,188 likes, 205 reposts, 223 quotes, 203 replies and 1,638 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Factory Router a big launch on X?
- It ranks #319 of the 2839 launches Gridd tracks, with more views than 89% of them and 13x the median launch's 175K views. Its engagement rate is 0.12%, against a median of 0.48%.
- What would 2.3M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.3M views would cost $227K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $57K.
Source: Gridd launch tracker, gridd.agency/launches/factory-router, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.