How did Grok for Word do on X?
Grok posted the Grok for Word launch from @grok on Jun 18, 2026. The post has 1,172,110 views, 2,287 likes, 276 reposts, 45 quotes and 215 replies, an engagement rate of 0.24%. It ranks #590 of the 3,785 launches Gridd tracks.
The Grok plugin for Word is live. Draft documents, summarize research from the web and X, or generate diagrams for your writing. Try it now https://x.ai/grok/word
- 9.8xthe median launch119.4K median views
- #590of the launches we trackout of 3,785
- 0.1xits own following9,397,584 followers
- Views
- 1.2M
- Likes
- 2.3K
- Reposts
- 276
- Quotes
- 45
- Replies
- 215
- Bookmarks
- 392
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.2M views would cost $117K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $29K.
The post reached about 0.1 views for every follower of @grok.
What launched?
Grok launched its plugin for Word, which drafts documents, summarizes research and generates diagrams.
How does it compare with other launches?
Grok for Word has more views than 84% of the 3,785 launches Gridd tracks: 9.8x the median launch's 119.4K views.
- Grok for Word1.2M
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | Grok for Word | Median launch |
|---|---|---|
| Views | 1.2M | 119.4K |
| Engagement rate | 0.24% | 0.58% |
| Views per follower | 0.1 | 1.5 |
| Quote posts | 45 | 20 |
| Saves per 10K views | 3.3 | 15.0 |
Other Grok launches we track: Grok Imagine 1.5 Preview (90.2M views), Grok Imagine Image 2.0 (52.1M views), Grok 4.5 (35.1M views), Grok for Excel (24.3M views), Grok 4.6 in GitHub Copilot (8M views), Grok 4.5 in GitHub Copilot (7.4M views). All 23 Grok launches, or every AI launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,818 | 194.6K | 6.0x | #359 |
| Accounts over 1M followers | 360 | 1M | 1.1x | #174 |
| Video launch posts | 2,470 | 144.7K | 8.1x | #425 |
| Every launch | 3,785 | 119.4K | 9.8x | #590 |
What this launch shows
From an account with 9.4M followers, the post reached 0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.3 times their following, so this one went about 44% as far as usual for its size. It ranks 174 of 360 launches from accounts that size.
It drew 45 quote posts, 0.4 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "The Grok plugin for Word is live.". The post runs 25 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.
There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 112.1K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Grok for Word get on X?
- 1,172,110 views. Grok posted it from @grok on Jun 18, 2026, and the post has 2,287 likes, 276 reposts, 45 quotes, 215 replies and 392 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Grok for Word a big launch on X?
- It ranks #590 of the 3,785 launches Gridd tracks, with more views than 84% of them and 9.8x the median launch's 119.4K views. Its engagement rate is 0.24%, against a median of 0.58%.
- What would 1.2M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.2M views would cost $117K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $29K.
Source: Gridd launch tracker, gridd.agency/launches/grok-for-word, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.