How did Grok in Outlook do on X?

Grok posted the Grok in Outlook launch from @grok on Jul 21, 2026. The post has 1,042,710 views, 1,887 likes, 254 reposts, 43 quotes and 240 replies, an engagement rate of 0.23%. It ranks #632 of the 3,785 launches Gridd tracks.

Grok@grok · 9.4M followersView on X
Grok in Outlook is now available. Draft emails, manage your calendar, and use connectors directly from your inbox. http://x.ai/grok/outlook
Jul 21, 2026 · 1,042,710 views
  • 8.7xthe median launch119.4K median views
  • #632of the launches we trackout of 3,785
  • 0.1xits own following9,397,586 followers
Views
1M
Likes
1.9K
Reposts
254
Quotes
43
Replies
240
Bookmarks
241

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1M views would cost $104K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $26K.

The post reached about 0.1 views for every follower of @grok.

What launched?

Grok launched in Outlook, where it drafts emails, manages the calendar and uses connectors from the inbox.

How does it compare with other launches?

Grok in Outlook has more views than 83% of the 3,785 launches Gridd tracks: 8.7x the median launch's 119.4K views.

  • Grok in Outlook1M
  • Median tracked launch119.4K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricGrok in OutlookMedian launch
Views1M119.4K
Engagement rate0.23%0.58%
Views per follower0.11.5
Quote posts4320
Saves per 10K views2.315.0

Other Grok launches we track: Grok Imagine 1.5 Preview (90.2M views), Grok Imagine Image 2.0 (52.1M views), Grok 4.5 (35.1M views), Grok for Excel (24.3M views), Grok 4.6 in GitHub Copilot (8M views), Grok 4.5 in GitHub Copilot (7.4M views). All 23 Grok launches, or every AI launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
AI launches1,818194.6K5.4x#387
Accounts over 1M followers3601M1.0x#180
Video launch posts2,470144.7K7.2x#458
Every launch3,785119.4K8.7x#632

What this launch shows

From an account with 9.4M followers, the post reached 0.1 times the account's following. Launches from accounts over 1M followers reach a median of 0.3 times their following, so this one went about 39% as far as usual for its size. It ranks 180 of 360 launches from accounts that size.

It drew 43 quote posts, 0.4 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Grok in Outlook is now available. Draft emails, manage your calendar, and use connectors directly from your inbox.". The post runs 18 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.

There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.

It went out on a Tuesday (UTC). Tuesday launches have a median of 137.9K views, the strongest day in the tracker.

Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

How many views did Grok in Outlook get on X?
1,042,710 views. Grok posted it from @grok on Jul 21, 2026, and the post has 1,887 likes, 254 reposts, 43 quotes, 240 replies and 241 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Grok in Outlook a big launch on X?
It ranks #632 of the 3,785 launches Gridd tracks, with more views than 83% of them and 8.7x the median launch's 119.4K views. Its engagement rate is 0.23%, against a median of 0.58%.
What would 1M views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1M views would cost $104K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $26K.

Source: Gridd launch tracker, gridd.agency/launches/grok-in-outlook, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.