How did Hark Handoff do on X?
Hark posted the Hark Handoff launch from @adcock_brett on Aug 5, 2026. The post has 1,477,523 views, 6,208 likes, 484 reposts, 233 quotes and 448 replies, an engagement rate of 0.5%. It ranks #449 of the 2839 launches Gridd tracks.
Today we're introducing Hark Handoff Handoff has been independently verified as the best internet-use model ever built, outperforming ChatGPT 5.4 & Opus 4.8 While others focus on coding, we focus on everyday life: ordering food, booking flights, shopping, & navigating the web
- 8.4xthe median launch175K median views
- #449of the launches we trackout of 2839
- 1.7xits own following892,395 followers
- Views
- 1.5M
- Likes
- 6.2K
- Reposts
- 484
- Quotes
- 233
- Replies
- 448
- Bookmarks
- 3K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.5M views would cost $148K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $37K.
The post reached about 1.7 views for every follower of @adcock_brett.
What launched?
Hark launched Hark Handoff, an internet-use model for everyday tasks such as ordering food, booking flights, shopping and navigating the web.
How does it compare with other launches?
Hark Handoff has more views than 84% of the 2839 launches Gridd tracks: 8.4x the median launch's 175K views.
- Hark Handoff1.5M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Hark Handoff | Median launch |
|---|---|---|
| Views | 1.5M | 175K |
| Engagement rate | 0.5% | 0.48% |
| Views per follower | 1.7 | 2.8 |
| Quote posts | 233 | 27 |
| Saves per 10K views | 20.1 | 14.2 |
Other Hark launches we track: Hark Pro (1.6M views). All 2 Hark launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 5.6x | #277 |
| Accounts 100K to 1M followers | 909 | 252.6K | 5.8x | #141 |
| Video launch posts | 1,940 | 192.5K | 7.7x | #336 |
| Every launch | 2,839 | 175K | 8.4x | #449 |
What this launch shows
From an account with 892.4K followers, the post reached 1.7 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 1.7 times further than usual for its size. It ranks 141 of 909 launches from accounts that size.
It drew 233 quote posts, 1.6 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Today we're introducing Hark Handoff". The post runs 42 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Hark Handoff get on X?
- 1,477,523 views. Hark posted it from @adcock_brett on Aug 5, 2026, and the post has 6,208 likes, 484 reposts, 233 quotes, 448 replies and 2,974 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Hark Handoff a big launch on X?
- It ranks #449 of the 2839 launches Gridd tracks, with more views than 84% of them and 8.4x the median launch's 175K views. Its engagement rate is 0.5%, against a median of 0.48%.
- What would 1.5M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.5M views would cost $148K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $37K.
Source: Gridd launch tracker, gridd.agency/launches/hark-handoff, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.