How did Ideogram 2.0 do on X?
Ideogram posted the Ideogram 2.0 launch from @ideogram_ai on Aug 21, 2024. The post has 653,621 views, 1,549 likes, 345 reposts, 198 quotes and 148 replies, an engagement rate of 0.34%. It ranks #735 of the 2839 launches Gridd tracks.
Introducing Ideogram 2.0 — our most advanced text-to-image model, now available to all users for free. Today’s milestone launch also includes the release of the Ideogram iOS app, the beta version of the Ideogram API, and Ideogram Search. Here’s what’s new… 🧵
- 3.7xthe median launch175K median views
- #735of the launches we trackout of 2839
- 8.7xits own following75,329 followers
- Views
- 653.6K
- Likes
- 1.5K
- Reposts
- 345
- Quotes
- 198
- Replies
- 148
- Bookmarks
- 719
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 653.6K views would cost $65K. Gridd guarantees one million views, 1.5x what this post got, for about $25K.
The post reached about 8.7 views for every follower of @ideogram_ai.
What launched?
Ideogram launched Ideogram 2.0, its text-to-image model, plus an iOS app, API beta and search.
How does it compare with other launches?
Ideogram 2.0 has more views than 74% of the 2839 launches Gridd tracks: 3.7x the median launch's 175K views.
- Ideogram 2.0653.6K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Ideogram 2.0 | Median launch |
|---|---|---|
| Views | 653.6K | 175K |
| Engagement rate | 0.34% | 0.48% |
| Views per follower | 8.7 | 2.8 |
| Quote posts | 198 | 27 |
| Saves per 10K views | 11.0 | 14.2 |
Other Ideogram launches we track: Ideogram 4.0 (2.2M views), Ideogram Character (1.7M views), Ideogram 4.5 (1.1M views), Ideogram Vector (608.8K views), Ideogram Canvas (521.6K views), Ideogram 3.0 (289.1K views). All 22 Ideogram launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 2.5x | #465 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 6.6x | #216 |
| Video launch posts | 1,940 | 192.5K | 3.4x | #542 |
| Every launch | 2,839 | 175K | 3.7x | #735 |
What this launch shows
From an account with 75.3K followers, the post reached 8.7 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 2.8 times further than usual for its size. It ranks 216 of 1135 launches from accounts that size.
It drew 198 quote posts, 3.0 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Ideogram 2.0 — our most advanced text-to-image model, now available to all users for free.". The post runs 42 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Ideogram?
- In its own words on X: "Think it. Make it. Own it. Research and product company building open frontier models for generative media and design." Ideogram posted the Ideogram 2.0 launch from @ideogram_ai on Aug 21, 2024.
- How many views did Ideogram 2.0 get on X?
- 653,621 views. Ideogram posted it from @ideogram_ai on Aug 21, 2024, and the post has 1,549 likes, 345 reposts, 198 quotes, 148 replies and 719 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Ideogram 2.0 a big launch on X?
- It ranks #735 of the 2839 launches Gridd tracks, with more views than 74% of them and 3.7x the median launch's 175K views. Its engagement rate is 0.34%, against a median of 0.48%.
- What would 653.6K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 653.6K views would cost $65K. Gridd guarantees one million views, 1.5x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/ideogram-2-0, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.