How did Meta AI Muse Image and Muse Video do on X?
Meta AI posted the Muse Image and Muse Video launch from @AIatMeta on Jul 7, 2026. The post has 864,160 views, 2,508 likes, 372 reposts, 177 quotes and 188 replies, an engagement rate of 0.38%. It ranks #625 of the 2839 launches Gridd tracks.
Introducing Muse Image and Muse Video, the first media generation models developed by Meta Superintelligence Labs. Muse Image is our most advanced image generation model yet. It follows instructions faithfully, edits with precision, composes from multiple references, and draws on Instagram for social context. It also brings agentic tool use capabilities to image generation and integrates with Muse Spark. You can try Muse Image in the Meta AI app and web, as well as in Instagram Stories and WhatsApp – starting in limited countries with more locations on the way. Today we’re also previewing Muse Video, which is built upon the same pretraining base as Muse Image to deliver exceptional visual fidelity with native audio support. Learn more about both models: https://go.meta.me/7f4427
- 4.9xthe median launch175K median views
- #625of the launches we trackout of 2839
- 1.0xits own following884,298 followers
- Views
- 864.2K
- Likes
- 2.5K
- Reposts
- 372
- Quotes
- 177
- Replies
- 188
- Bookmarks
- 1K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 864.2K views would cost $86K. Gridd guarantees one million views, 1.2x what this post got, for about $25K.
The post reached about 1.0 views for every follower of @AIatMeta.
What launched?
Meta AI launched Muse Image and Muse Video, the first media generation models from Meta Superintelligence Labs, with Muse Image following instructions and editing precisely.
How does it compare with other launches?
Meta AI Muse Image and Muse Video has more views than 78% of the 2839 launches Gridd tracks: 4.9x the median launch's 175K views.
- Meta AI Muse Image and Muse Video864.2K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Meta AI Muse Image and Muse Video | Median launch |
|---|---|---|
| Views | 864.2K | 175K |
| Engagement rate | 0.38% | 0.48% |
| Views per follower | 1.0 | 2.8 |
| Quote posts | 177 | 27 |
| Saves per 10K views | 12.1 | 14.2 |
Other Meta AI launches we track: Meta AI TRIBE v2 (7M views), Meta AI Aria Gen 2 (3.8M views), Meta AI Muse Spark (3.1M views), Meta AI Segment Anything Model 2 (1.6M views), Meta AI Muse Glimmer (1.4M views), Meta AI Muse Ember (1.3M views). All 16 Meta AI launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 3.3x | #401 |
| Accounts 100K to 1M followers | 909 | 252.6K | 3.4x | #203 |
| Video launch posts | 1,940 | 192.5K | 4.5x | #465 |
| Every launch | 2,839 | 175K | 4.9x | #625 |
What this launch shows
From an account with 884.3K followers, the post reached 1.0 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 1.0 times further than usual for its size. It ranks 203 of 909 launches from accounts that size.
It drew 177 quote posts, 2.0 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Muse Image and Muse Video, the first media generation models developed by Meta Superintelligence Labs.". The post runs 121 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Meta AI?
- In its own words on X: "We're building the future of personal superintelligence to help people create, connect, and achieve more in life." Meta AI posted the Muse Image and Muse Video launch from @AIatMeta on Jul 7, 2026.
- How many views did Meta AI Muse Image and Muse Video get on X?
- 864,160 views. Meta AI posted it from @AIatMeta on Jul 7, 2026, and the post has 2,508 likes, 372 reposts, 177 quotes, 188 replies and 1,045 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Meta AI Muse Image and Muse Video a big launch on X?
- It ranks #625 of the 2839 launches Gridd tracks, with more views than 78% of them and 4.9x the median launch's 175K views. Its engagement rate is 0.38%, against a median of 0.48%.
- What would 864.2K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 864.2K views would cost $86K. Gridd guarantees one million views, 1.2x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/meta-ai-muse-image-and-muse-video, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.