How did Meta AI Muse Spark Open do on X?

Meta AI posted the Muse Spark Open launch from @AIatMeta on Oct 15, 2026. The post has 1,280,899 views, 11,586 likes, 1,225 reposts, 705 quotes and 500 replies, an engagement rate of 1.09%. It ranks #498 of the 2839 launches Gridd tracks.

AI at Meta@AIatMeta · 884.3K followersView on X
Today we’re releasing Muse Spark Open, the most capable US open-weight model to date. Built for coding and agentic work, it excels at long-horizon tasks, complex software engineering, and multi-step reasoning. Key Model Specs: → 816B total / 42B active parameters → 1M token context window → Natively multimodal across text, image, video, audio
Meta AI Muse Spark Open launch post media
Oct 15, 2026 · 1,280,899 views
  • 7.3xthe median launch175K median views
  • #498of the launches we trackout of 2839
  • 1.4xits own following884,255 followers
Views
1.3M
Likes
11.6K
Reposts
1.2K
Quotes
705
Replies
500
Bookmarks
2.4K

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.3M views would cost $128K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $32K.

The post reached about 1.4 views for every follower of @AIatMeta.

What launched?

Meta AI released Muse Spark Open, an open-weight model with 816B total parameters and a 1M token context window, built for coding and agentic work.

How does it compare with other launches?

Meta AI Muse Spark Open has more views than 82% of the 2839 launches Gridd tracks: 7.3x the median launch's 175K views.

  • Meta AI Muse Spark Open1.3M
  • Median tracked launch175K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricMeta AI Muse Spark OpenMedian launch
Views1.3M175K
Engagement rate1.09%0.48%
Views per follower1.42.8
Quote posts70527
Saves per 10K views19.014.2

Other Meta AI launches we track: Meta AI TRIBE v2 (7M views), Meta AI Aria Gen 2 (3.8M views), Meta AI Muse Spark (3.1M views), Meta AI Segment Anything Model 2 (1.6M views), Meta AI Muse Glimmer (1.4M views), Meta AI Muse Ember (1.3M views). All 16 Meta AI launches, or every ai launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
AI launches1,462263K4.9x#309
Accounts 100K to 1M followers909252.6K5.1x#159
Image launch posts620143.1K8.9x#97
Every launch2,839175K7.3x#498

What this launch shows

From an account with 884.3K followers, the post reached 1.4 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 1.5 times further than usual for its size. It ranks 159 of 909 launches from accounts that size.

It drew 705 quote posts, 5.5 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Today we’re releasing Muse Spark Open, the most capable US open-weight model to date.". The post runs 54 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.

There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.

It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.

Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

What is Meta AI?
In its own words on X: "We're building the future of personal superintelligence to help people create, connect, and achieve more in life." Meta AI posted the Muse Spark Open launch from @AIatMeta on Oct 15, 2026.
How many views did Meta AI Muse Spark Open get on X?
1,280,899 views. Meta AI posted it from @AIatMeta on Oct 15, 2026, and the post has 11,586 likes, 1,225 reposts, 705 quotes, 500 replies and 2,439 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Meta AI Muse Spark Open a big launch on X?
It ranks #498 of the 2839 launches Gridd tracks, with more views than 82% of them and 7.3x the median launch's 175K views. Its engagement rate is 1.09%, against a median of 0.48%.
What would 1.3M views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.3M views would cost $128K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $32K.

Source: Gridd launch tracker, gridd.agency/launches/meta-ai-muse-spark-open, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.