How did Midjourney Omni-Reference do on X?
Midjourney posted the Omni-Reference launch from @midjourney on May 1, 2025. The post has 1,418,408 views, 1,696 likes, 173 reposts, 87 quotes and 87 replies, an engagement rate of 0.14%. It ranks #461 of the 2839 launches Gridd tracks.
Omni-Reference is now live! It's a new way to say "put THIS in my image" for characters, objects, vehicles, and more. Check out the examples or see the full info dump below 👇
- 8.1xthe median launch175K median views
- #461of the launches we trackout of 2839
- 3.1xits own following463,119 followers
- Views
- 1.4M
- Likes
- 1.7K
- Reposts
- 173
- Quotes
- 87
- Replies
- 87
- Bookmarks
- 816
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.4M views would cost $142K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $35K.
The post reached about 3.1 views for every follower of @midjourney.
What launched?
Midjourney launched Omni-Reference, a way to put a specific character, object or vehicle into a generated image.
How does it compare with other launches?
Midjourney Omni-Reference has more views than 84% of the 2839 launches Gridd tracks: 8.1x the median launch's 175K views.
- Midjourney Omni-Reference1.4M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Midjourney Omni-Reference | Median launch |
|---|---|---|
| Views | 1.4M | 175K |
| Engagement rate | 0.14% | 0.48% |
| Views per follower | 3.1 | 2.8 |
| Quote posts | 87 | 27 |
| Saves per 10K views | 5.8 | 14.2 |
Other Midjourney launches we track: Midjourney Niji V7 (2.2M views), Midjourney V1 Video Model (2M views), Midjourney V7 (1.8M views), Midjourney Web editor (719.1K views), Midjourney V8.2 (555K views), Midjourney V8.1 (437K views). All 14 Midjourney launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 5.4x | #284 |
| Accounts 100K to 1M followers | 909 | 252.6K | 5.6x | #145 |
| Image launch posts | 620 | 143.1K | 9.9x | #90 |
| Every launch | 2,839 | 175K | 8.1x | #461 |
What this launch shows
From an account with 463.1K followers, the post reached 3.1 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 3.1 times further than usual for its size. It ranks 145 of 909 launches from accounts that size.
It drew 87 quote posts, 0.6 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Omni-Reference is now live! It's a new way to say "put THIS in my image" for characters, objects, vehicles, and more. Check out the examp…". The post runs 33 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Midjourney?
- In its own words on X: "A community supported research lab - exploring new mediums of thought and amplifying the imaginative powers of the human species." Midjourney posted the Omni-Reference launch from @midjourney on May 1, 2025.
- How many views did Midjourney Omni-Reference get on X?
- 1,418,408 views. Midjourney posted it from @midjourney on May 1, 2025, and the post has 1,696 likes, 173 reposts, 87 quotes, 87 replies and 816 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Midjourney Omni-Reference a big launch on X?
- It ranks #461 of the 2839 launches Gridd tracks, with more views than 84% of them and 8.1x the median launch's 175K views. Its engagement rate is 0.14%, against a median of 0.48%.
- What would 1.4M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.4M views would cost $142K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $35K.
Source: Gridd launch tracker, gridd.agency/launches/midjourney-omni-reference, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.