How did Mitra do on X?
Mitra posted the Mitra launch from @smandava98 on Sep 23, 2026. The post has 157,983 views, 630 likes, 34 reposts, 25 quotes and 89 replies, an engagement rate of 0.49%. It ranks #1484 of the 2839 launches Gridd tracks.
Today we're launching Mitra. Mitra is a personal AI assistant that lives on the phone. It makes and answers calls from your own number, handling the conversations you don't have time for. When it needs you, it asks. When a call needs you, it pulls you in. You can listen live, whisper instructions, or take over whenever you want. And when it's done, everything is waiting for you to review. But calls are just where it starts. Mitra texts, emails, and messages on Slack as you, from your own accounts. It books appointments, keeps your docs and spreadsheets up to date, and handles tasks on the web using a secure vault for your logins. The more you work together, the more it feels like you. It learns from what you share with it, the conversations it has, and the way you work. It remembers. It keeps things moving on its own and follows up before you think to ask. Talking to it is simple. Text it, or just say what you need. You decide how it speaks for you and how much it handles alone. You can even build a small team of Mitras, each with its own personality and purpose, for every part of your life. People are already using Mitra to stay close to the people they love, to start companies, and to run the ones they've built. A personal AI only works if it's truly on your side, so we built our business around one thing: you. Mitra is a simple subscription. No ads, no selling your data, no one else it answers to. We only win when Mitra gets things done for you and represents you well. Mitra is available today on iOS, iPad, and desktop. We'd love for you to try it.
- 90%the median launch175K median views
- #1484of the launches we trackout of 2839
- 250xits own following633 followers
- Views
- 158K
- Likes
- 630
- Reposts
- 34
- Quotes
- 25
- Replies
- 89
- Bookmarks
- 619
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 158K views would cost $16K. Gridd guarantees one million views, 6.3x what this post got, for about $25K.
The post reached about 250 views for every follower of @smandava98.
What launched?
Mitra launched a personal AI phone assistant that makes and answers calls from the user's own number and hands over when needed.
How does it compare with other launches?
Mitra has more views than 48% of the 2839 launches Gridd tracks: 90% of the median launch's 175K views.
- Mitra158K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Mitra | Median launch |
|---|---|---|
| Views | 158K | 175K |
| Engagement rate | 0.49% | 0.48% |
| Views per follower | 250 | 2.8 |
| Quote posts | 25 | 27 |
| Saves per 10K views | 39.2 | 14.2 |
Other Mitra launches we track: Mitra MCP (14.3K views). All 2 Mitra launches, or every ai launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 60% | #877 |
| Accounts under 10K followers | 571 | 131K | 1.2x | #271 |
| Video launch posts | 1,940 | 192.5K | 82% | #1053 |
| Every launch | 2,839 | 175K | 90% | #1484 |
What this launch shows
From an account with 633 followers, the post reached 250 times the account's following. Launches from accounts under 10K followers reach a median of 61 times their following, so this one went about 4.1 times further than usual for its size. It ranks 271 of 571 launches from accounts that size.
It drew 25 quote posts, 1.6 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Today we're launching Mitra.". The post runs 297 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Mitra get on X?
- 157,983 views. Mitra posted it from @smandava98 on Sep 23, 2026, and the post has 630 likes, 34 reposts, 25 quotes, 89 replies and 619 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Mitra a big launch on X?
- It ranks #1484 of the 2839 launches Gridd tracks, with more views than 48% of them and 90% of the median launch's 175K views. Its engagement rate is 0.49%, against a median of 0.48%.
- What would 158K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 158K views would cost $16K. Gridd guarantees one million views, 6.3x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/mitra, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.