How did Moonshot AI Kimi K2 do on X?
Moonshot AI posted the Kimi K2 launch from @Kimi_Moonshot on Jul 11, 2025. The post has 107,980 views, 1,515 likes, 151 reposts, 33 quotes and 52 replies, an engagement rate of 1.62%. It ranks #1978 of the 3,785 launches Gridd tracks.
🚀 Kimi K2 is here! Built for code & agentic tasks. Try it now at http://Kimi.ai or via API.
- 90%the median launch119.4K median views
- #1978of the launches we trackout of 3,785
- 0.3xits own following393,947 followers
- Views
- 108K
- Likes
- 1.5K
- Reposts
- 151
- Quotes
- 33
- Replies
- 52
- Bookmarks
- 469
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 108K views would cost $11K. Gridd guarantees one million views, 9.3x what this post got, for about $25K.
The post reached about 0.3 views for every follower of @Kimi_Moonshot.
What launched?
Moonshot AI launched Kimi K2, a model built for code and agentic tasks, available at Kimi.ai and through the API.
How does it compare with other launches?
Moonshot AI Kimi K2 has more views than 48% of the 3,785 launches Gridd tracks: 90% of the median launch's 119.4K views.
- Moonshot AI Kimi K2108K
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | Moonshot AI Kimi K2 | Median launch |
|---|---|---|
| Views | 108K | 119.4K |
| Engagement rate | 1.62% | 0.58% |
| Views per follower | 0.3 | 1.5 |
| Quote posts | 33 | 20 |
| Saves per 10K views | 43.4 | 15.0 |
Other Moonshot AI launches we track: Moonshot AI Kimi K3 (25.6M views), Moonshot AI Kimi K2.6 (7.6M views), Moonshot AI Kimi K3.1 Pro (4.3M views), Moonshot AI Kimi K2.6 API (771.2K views), Moonshot AI Kimi K2.6 Agent Swarm (620.5K views), Moonshot AI Kimi Agentic Slides (575.6K views). All 27 Moonshot AI launches, or every AI launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,818 | 194.6K | 55% | #1124 |
| Accounts 100K to 1M followers | 1,516 | 113.9K | 95% | #779 |
| Video launch posts | 2,470 | 144.7K | 75% | #1382 |
| Every launch | 3,785 | 119.4K | 90% | #1978 |
What this launch shows
From an account with 393.9K followers, the post reached 0.3 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 53% as far as usual for its size. It ranks 779 of 1516 launches from accounts that size.
It drew 33 quote posts, 3.1 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "🚀 Kimi K2 is here!". The post runs 18 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.
There is a link in the post. Launch posts with a link have a median of 109.6K views in the tracker.
It went out on a Friday (UTC). Friday launches have a median of 101.1K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Moonshot AI?
- In its own words on X: "Built by Moonshot AI to empower everyone to be superhuman. PR: globalpr@moonshot.ai" Moonshot AI posted the Kimi K2 launch from @Kimi_Moonshot on Jul 11, 2025.
- How many views did Moonshot AI Kimi K2 get on X?
- 107,980 views. Moonshot AI posted it from @Kimi_Moonshot on Jul 11, 2025, and the post has 1,515 likes, 151 reposts, 33 quotes, 52 replies and 469 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Moonshot AI Kimi K2 a big launch on X?
- It ranks #1978 of the 3,785 launches Gridd tracks, with more views than 48% of them and 90% of the median launch's 119.4K views. Its engagement rate is 1.62%, against a median of 0.58%.
- What would 108K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 108K views would cost $11K. Gridd guarantees one million views, 9.3x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/moonshot-ai-kimi-k2, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.