How did Morphic Compose do on X?
Morphic posted the Compose launch from @morphic on Sep 24, 2026. The post has 73,323 views, 142 likes, 25 reposts, 10 quotes and 12 replies, an engagement rate of 0.26%. It ranks #1915 of the 2839 launches Gridd tracks.
Introducing Compose. A fully agentic video editor. Video editing is now just a conversation. Tell it what you want, and it makes the edits for you. https://studio.morphic.com/compose
- 42%the median launch175K median views
- #1915of the launches we trackout of 2839
- 4.7xits own following15,752 followers
- Views
- 73.3K
- Likes
- 142
- Reposts
- 25
- Quotes
- 10
- Replies
- 12
- Bookmarks
- 141
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 73.3K views would cost $7K. Gridd guarantees one million views, 14x what this post got, for about $25K.
The post reached about 4.7 views for every follower of @morphic.
What launched?
Morphic launched Compose, a fully agentic video editor where users describe the edits they want in conversation.
How does it compare with other launches?
Morphic Compose has more views than 33% of the 2839 launches Gridd tracks: 42% of the median launch's 175K views.
- Morphic Compose73.3K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Morphic Compose | Median launch |
|---|---|---|
| Views | 73.3K | 175K |
| Engagement rate | 0.26% | 0.48% |
| Views per follower | 4.7 | 2.8 |
| Quote posts | 10 | 27 |
| Saves per 10K views | 19.2 | 14.2 |
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 28% | #1103 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 74% | #639 |
| Video launch posts | 1,940 | 192.5K | 38% | #1356 |
| Every launch | 2,839 | 175K | 42% | #1915 |
What this launch shows
From an account with 15.8K followers, the post reached 4.7 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 1.5 times further than usual for its size. It ranks 639 of 1135 launches from accounts that size.
It drew 10 quote posts, 1.4 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Compose. A fully agentic video editor.". The post runs 26 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Morphic?
- In its own words on X: "Transforming the future of storytelling using breakthrough AI technologies." Morphic posted the Compose launch from @morphic on Sep 24, 2026.
- How many views did Morphic Compose get on X?
- 73,323 views. Morphic posted it from @morphic on Sep 24, 2026, and the post has 142 likes, 25 reposts, 10 quotes, 12 replies and 141 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Morphic Compose a big launch on X?
- It ranks #1915 of the 2839 launches Gridd tracks, with more views than 33% of them and 42% of the median launch's 175K views. Its engagement rate is 0.26%, against a median of 0.48%.
- What would 73.3K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 73.3K views would cost $7K. Gridd guarantees one million views, 14x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/morphic-compose, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.