How did Natura-1 do on X?
Natura posted the Natura-1 launch from @naturewill on Oct 13, 2026. The post has 1,044,676 views, 699 likes, 117 reposts, 81 quotes and 74 replies, an engagement rate of 0.09%. It ranks #564 of the 2839 launches Gridd tracks.
Introducing Natura-1, our first general foundation model for the physical world. It follows natural-language instructions zero-shot and turns them into action with dexterous hands. Natura-1 is a 50-billion-parameter mixture-of-experts (MoE) model pretrained on one million hours of egocentric human experience. On top of this foundation, we conduct efficient post-training on a limited amount of robot data to adapt pretrained world knowledge to dexterous manipulation, yielding a model that generalizes to a wide range of unseen scenarios. Natura-1 follows complex natural-language instructions zero-shot, reasoning through spatial constraints, multi-object relationships, and negative conditions. It can also autonomously carry out long and continuous workflows to perform long-horizon executions. Natura-1 provides early evidence that generalization—and even emergent behavior—can coexist with the complexity of dexterous hands. Further progress depends on the full stack: infrastructure for faster training and real-time inference, pretraining data at greater scale and coverage, and models that transfer to robots with less adaptation. We expect it to be a long-term research and engineering effort.
- 6.0xthe median launch175K median views
- #564of the launches we trackout of 2839
- 996xits own following1,049 followers
- Views
- 1M
- Likes
- 699
- Reposts
- 117
- Quotes
- 81
- Replies
- 74
- Bookmarks
- 286
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1M views would cost $104K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $26K.
The post reached about 996 views for every follower of @naturewill.
What launched?
Natura introduced Natura-1, a 50-billion-parameter mixture-of-experts foundation model for the physical world that turns instructions into action with dexterous hands.
How does it compare with other launches?
Natura-1 has more views than 80% of the 2839 launches Gridd tracks: 6.0x the median launch's 175K views.
- Natura-11M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Natura-1 | Median launch |
|---|---|---|
| Views | 1M | 175K |
| Engagement rate | 0.09% | 0.48% |
| Views per follower | 996 | 2.8 |
| Quote posts | 81 | 27 |
| Saves per 10K views | 2.7 | 14.2 |
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 4.0x | #356 |
| Accounts under 10K followers | 571 | 131K | 8.0x | #82 |
| Video launch posts | 1,940 | 192.5K | 5.4x | #419 |
| Every launch | 2,839 | 175K | 6.0x | #564 |
What this launch shows
From an account with 1K followers, the post reached 996 times the account's following. Launches from accounts under 10K followers reach a median of 61 times their following, so this one went about 16 times further than usual for its size. It ranks 82 of 571 launches from accounts that size.
It drew 81 quote posts, 0.8 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Natura-1, our first general foundation model for the physical world.". The post runs 162 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Natura?
- In its own words on X: "Physics shapes nature • will drives actions Building general foundation model for the physical world." Natura posted the Natura-1 launch from @naturewill on Oct 13, 2026.
- How many views did Natura-1 get on X?
- 1,044,676 views. Natura posted it from @naturewill on Oct 13, 2026, and the post has 699 likes, 117 reposts, 81 quotes, 74 replies and 286 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Natura-1 a big launch on X?
- It ranks #564 of the 2839 launches Gridd tracks, with more views than 80% of them and 6.0x the median launch's 175K views. Its engagement rate is 0.09%, against a median of 0.48%.
- What would 1M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1M views would cost $104K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $26K.
Source: Gridd launch tracker, gridd.agency/launches/natura-1, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.