How did Payload website template do on X?

Payload posted the Payload website template launch from @payloadcms on Feb 24, 2025. The post has 17,563 views, 268 likes, 9 reposts, 10 quotes and 9 replies, an engagement rate of 1.69%. It ranks #2661 of the 2839 launches Gridd tracks.

Payload@payloadcms · 13K followersView on X
Payload website template is now available for deployment on @vercel. ▲ Includes: ✅ @nextjs native CMS ✅ Tailwind ✅ shadcn/ui ✅ Layout Builder ✅ Live Preview ✅ On-demand Revalidation ✅ SEO ✅ Search ✅ Redirects A lot more.
Feb 24, 2025 · 17,563 views
  • 10%the median launch175K median views
  • #2661of the launches we trackout of 2839
  • 1.4xits own following13,009 followers
Views
17.6K
Likes
268
Reposts
9
Quotes
10
Replies
9
Bookmarks
141

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 17.6K views would cost $2K. Gridd guarantees one million views, 57x what this post got, for about $25K.

The post reached about 1.4 views for every follower of @payloadcms.

What launched?

Payload launched its website template for deployment on Vercel, including a Next.js native CMS, Tailwind, shadcn/ui, Layout Builder and Live Preview.

How does it compare with other launches?

Payload website template has more views than 6% of the 2839 launches Gridd tracks: 10% of the median launch's 175K views.

  • Payload website template17.6K
  • Median tracked launch175K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricPayload website templateMedian launch
Views17.6K175K
Engagement rate1.69%0.48%
Views per follower1.42.8
Quote posts1027
Saves per 10K views80.314.2

Other Payload launches we track: Payload 3.0 (42.3K views) and Payload 4.0 beta (25.7K views). All 3 Payload launches, or every developer tools launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
Developer tools launches595111.1K16%#545
Accounts 10K to 100K followers1,13599.4K18%#1023
Video launch posts1,940192.5K9%#1839
Every launch2,839175K10%#2661

What this launch shows

From an account with 13K followers, the post reached 1.4 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 44% as far as usual for its size. It ranks 1023 of 1135 launches from accounts that size.

It drew 10 quote posts, 5.7 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Payload website template is now available for deployment on @vercel. ▲". The post runs 38 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.

There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.

It went out on a Monday (UTC). Monday launches have a median of 181.4K views; the strongest day is Tuesday at 192.3K.

Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

What is Payload?
In its own words on X: "Install into any Next.js app, get a full backend & CMS admin panel including auth. ⭐️" Payload posted the Payload website template launch from @payloadcms on Feb 24, 2025.
How many views did Payload website template get on X?
17,563 views. Payload posted it from @payloadcms on Feb 24, 2025, and the post has 268 likes, 9 reposts, 10 quotes, 9 replies and 141 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Payload website template a big launch on X?
It ranks #2661 of the 2839 launches Gridd tracks, with more views than 6% of them and 10% of the median launch's 175K views. Its engagement rate is 1.69%, against a median of 0.48%.
What would 17.6K views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 17.6K views would cost $2K. Gridd guarantees one million views, 57x what this post got, for about $25K.

Source: Gridd launch tracker, gridd.agency/launches/payload-website-template, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.