How did Perplexity Assistant do on X?
Perplexity posted the Perplexity Assistant launch from @perplexity_ai on Jan 23, 2025. The post has 702,941 views, 4,749 likes, 509 reposts, 344 quotes and 235 replies, an engagement rate of 0.83%. It ranks #798 of the 3,785 launches Gridd tracks.
Introducing Perplexity Assistant. Assistant uses reasoning, search, and apps to help with daily tasks ranging from simple questions to multi-app actions. You can book dinner, find a forgotten song, call a ride, draft emails, set reminders, and more. Available on Play Store.
- 5.9xthe median launch119.4K median views
- #798of the launches we trackout of 3,785
- 1.4xits own following512,103 followers
- Views
- 702.9K
- Likes
- 4.7K
- Reposts
- 509
- Quotes
- 344
- Replies
- 235
- Bookmarks
- 1.6K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 702.9K views would cost $70K. Gridd guarantees one million views, 1.4x what this post got, for about $25K.
The post reached about 1.4 views for every follower of @perplexity_ai.
What launched?
Perplexity introduced Assistant, which uses reasoning, search and apps to handle daily tasks from simple questions to multi-app actions.
How does it compare with other launches?
Perplexity Assistant has more views than 79% of the 3,785 launches Gridd tracks: 5.9x the median launch's 119.4K views.
- Perplexity Assistant702.9K
- Median tracked launch119.4K
- #1: xAI Voice Cloning204M
| Metric | Perplexity Assistant | Median launch |
|---|---|---|
| Views | 702.9K | 119.4K |
| Engagement rate | 0.83% | 0.58% |
| Views per follower | 1.4 | 1.5 |
| Quote posts | 344 | 20 |
| Saves per 10K views | 23.4 | 15.0 |
Other Perplexity launches we track: Perplexity Computer (38.3M views), Perplexity Personal Computer (13.5M views), Grok 4.5 in Perplexity Computer (3.1M views), GPT-6 Astra in Perplexity Computer (1.8M views), Perplexity Comet (1.7M views), Perplexity Email Assistant (1.3M views). All 67 Perplexity launches, or every AI launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,818 | 194.6K | 3.6x | #494 |
| Accounts 100K to 1M followers | 1,516 | 113.9K | 6.2x | #267 |
| Video launch posts | 2,470 | 144.7K | 4.9x | #580 |
| Every launch | 3,785 | 119.4K | 5.9x | #798 |
What this launch shows
From an account with 512.1K followers, the post reached 1.4 times the account's following. Launches from accounts 100K to 1M followers reach a median of 0.5 times their following, so this one went about 2.7 times further than usual for its size. It ranks 267 of 1516 launches from accounts that size.
It drew 344 quote posts, 4.9 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Perplexity Assistant.". The post runs 42 words, against a median of 38 for launch posts here, and leads with a video: video launches have a median of 144.7K views, against 77.9K for the rest.
There is no link in the post. Launch posts without a link have a median of 127.4K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 112.1K views; the strongest day is Tuesday at 137.9K.
Every comparison is against the 3,785 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Perplexity?
- In its own words on X: "Curiosity changes everything. Download our free app on iOS, Mac, Windows, and Android." Perplexity posted the Perplexity Assistant launch from @perplexity_ai on Jan 23, 2025.
- How many views did Perplexity Assistant get on X?
- 702,941 views. Perplexity posted it from @perplexity_ai on Jan 23, 2025, and the post has 4,749 likes, 509 reposts, 344 quotes, 235 replies and 1,647 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Perplexity Assistant a big launch on X?
- It ranks #798 of the 3,785 launches Gridd tracks, with more views than 79% of them and 5.9x the median launch's 119.4K views. Its engagement rate is 0.83%, against a median of 0.58%.
- What would 702.9K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 702.9K views would cost $70K. Gridd guarantees one million views, 1.4x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/perplexity-assistant, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.