How did Perplexity Labs do on X?

Perplexity posted the Perplexity Labs launch from @perplexity_ai on May 29, 2025. The post has 582,175 views, 3,837 likes, 433 reposts, 194 quotes and 158 replies, an engagement rate of 0.79%. It ranks #800 of the 2839 launches Gridd tracks.

Perplexity@perplexity_ai · 512K followersView on X
Today we're launching Perplexity Labs. Labs is for your more complex tasks. It's is like having an entire team at your disposal. Build anything from analytical reports and presentations to dynamic dashboards. Now available for all Pro users.
May 29, 2025 · 582,175 views
  • 3.3xthe median launch175K median views
  • #800of the launches we trackout of 2839
  • 1.1xits own following512,050 followers
Views
582.2K
Likes
3.8K
Reposts
433
Quotes
194
Replies
158
Bookmarks
1.6K

What would these views cost to buy?

At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 582.2K views would cost $58K. Gridd guarantees one million views, 1.7x what this post got, for about $25K.

The post reached about 1.1 views for every follower of @perplexity_ai.

What launched?

Perplexity launched Labs for complex tasks, building analytical reports, presentations and dynamic dashboards, now available to all Pro users.

How does it compare with other launches?

Perplexity Labs has more views than 72% of the 2839 launches Gridd tracks: 3.3x the median launch's 175K views.

  • Perplexity Labs582.2K
  • Median tracked launch175K
  • #1: xAI Voice Cloning204M
Views on the launch post, read from X on Nov 14, 2026.
MetricPerplexity LabsMedian launch
Views582.2K175K
Engagement rate0.79%0.48%
Views per follower1.12.8
Quote posts19427
Saves per 10K views26.714.2

Other Perplexity launches we track: Perplexity Computer (38.3M views), Perplexity Personal Computer (13.5M views), Grok 4.5 in Perplexity Computer (3.1M views), GPT-6 Astra in Perplexity Computer (1.8M views), Perplexity Comet (1.7M views), Perplexity Email Assistant (1.3M views). All 41 Perplexity launches, or every ai launch.

Against launches like it

A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.

Compared withLaunchesMedian viewsThis oneRank
AI launches1,462263K2.2x#506
Accounts 100K to 1M followers909252.6K2.3x#274
Video launch posts1,940192.5K3.0x#591
Every launch2,839175K3.3x#800

What this launch shows

From an account with 512K followers, the post reached 1.1 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 1.2 times further than usual for its size. It ranks 274 of 909 launches from accounts that size.

It drew 194 quote posts, 3.3 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.

The first line is "Today we're launching Perplexity Labs.". The post runs 38 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.

There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.

It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.

Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.

Questions about this launch

What is Perplexity?
In its own words on X: "Curiosity changes everything. Download our free app on iOS, Mac, Windows, and Android." Perplexity posted the Perplexity Labs launch from @perplexity_ai on May 29, 2025.
How many views did Perplexity Labs get on X?
582,175 views. Perplexity posted it from @perplexity_ai on May 29, 2025, and the post has 3,837 likes, 433 reposts, 194 quotes, 158 replies and 1,553 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
Was Perplexity Labs a big launch on X?
It ranks #800 of the 2839 launches Gridd tracks, with more views than 72% of them and 3.3x the median launch's 175K views. Its engagement rate is 0.79%, against a median of 0.48%.
What would 582.2K views on X cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 582.2K views would cost $58K. Gridd guarantees one million views, 1.7x what this post got, for about $25K.

Source: Gridd launch tracker, gridd.agency/launches/perplexity-labs, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.