How did Stanley do on X?
Stan posted the Stanley launch from @JayHoovy on Jul 30, 2026. The post has 2,137,944 views, 2,179 likes, 131 reposts, 165 quotes and 681 replies, an engagement rate of 0.15%. It ranks #336 of the 2839 launches Gridd tracks.
Introducing Stanley: The first AI Head of Content that will help you grow your following. Stanley works just like a real employee: text him and he’ll create, edit, and strategize viral content across X, LinkedIn, and Instagram. Making viral content is hard. It requires deep research, deep platform understanding, and knowing what’s culturally relevant at that exact minute. When you ask ChatGPT to “write a social post” it doesn’t know what good content looks like, it’s not actively consuming content, and it doesn’t understand you. This is why the output is slop. Stanley solves this. First Stanley deeply understands your unique voice and writing style (and doesn’t include AI language like em dashes and “it’s not x it’s y”) Then he plugs into your day-to-day (your Slack, Notion, Calendar, Granola) and proactively suggests viral posts for you based off the most interesting things happening in your life. All you need to do is voice note him your thoughts, and Stanley optimizes and then schedules a post across all platforms. Example: Last week I asked ChatGPT "what happened on X" and got a generic summary. I asked Stanley the same thing and he told me about @JensenHuang's first post on X and the viral Deny’s comment. That’s because Stanley has a team of specialized agents that are always on. One agent researches viral posts through the X API. One studies your voice. One doom scrolls X, LinkedIn, and Instagram. 2 months ago we released Stanley in beta to 100 social media power users like @chasepassiveincome, @jayyanginspires, @MitcheIl, and @iampascio who’ve used Stanley in their daily content process. Engagement rates increased by >50% for the average beta tester. (in fact you’ve probably engaged w/ Stanley posts without realizing) Posting content has genuinely changed my life for the better: it’s helped me raise millions of $, landed me my first customers, and attracted the very best employees. Stan wouldn’t be a $40M ARR business without Content. Stanley is our attempt at democratizing that. Our mission is to help any Entrepreneur tell their story, so we'd love for you to try Stanley for free here: http://getstanley.ai One more thing.. You can see a glimpse of Stanley’s power in the comments below. Drop a reply and Stanley will analyze your X content right now. It'll pull your posts, study your voice, and tell you what's working and what's not. Each reply costs us abt ~$1 in tokens. Go abuse it. (Thank you VC’s.) FYI: This post and launch video were written 100% w/ the help of Stanley (how’d he do?) See Stanley work below 👇
- 12xthe median launch175K median views
- #336of the launches we trackout of 2839
- 158xits own following13,568 followers
- Views
- 2.1M
- Likes
- 2.2K
- Reposts
- 131
- Quotes
- 165
- Replies
- 681
- Bookmarks
- 3.4K
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.1M views would cost $214K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $53K.
The post reached about 158 views for every follower of @JayHoovy.
What launched?
Stan launched Stanley, an AI Head of Content that creates, edits and strategizes content across X, LinkedIn and Instagram when texted.
How does it compare with other launches?
Stanley has more views than 88% of the 2839 launches Gridd tracks: 12x the median launch's 175K views.
- Stanley2.1M
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Stanley | Median launch |
|---|---|---|
| Views | 2.1M | 175K |
| Engagement rate | 0.15% | 0.48% |
| Views per follower | 158 | 2.8 |
| Quote posts | 165 | 27 |
| Saves per 10K views | 15.9 | 14.2 |
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| AI launches | 1,462 | 263K | 8.1x | #210 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 22x | #94 |
| Video launch posts | 1,940 | 192.5K | 11x | #252 |
| Every launch | 2,839 | 175K | 12x | #336 |
What this launch shows
From an account with 13.6K followers, the post reached 158 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 51 times further than usual for its size. It ranks 94 of 1135 launches from accounts that size.
It drew 165 quote posts, 0.8 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Stanley: The first AI Head of Content that will help you grow your following.". The post runs 429 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Thursday (UTC). Thursday launches have a median of 162.1K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Stanley get on X?
- 2,137,944 views. Stan posted it from @JayHoovy on Jul 30, 2026, and the post has 2,179 likes, 131 reposts, 165 quotes, 681 replies and 3,390 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Stanley a big launch on X?
- It ranks #336 of the 2839 launches Gridd tracks, with more views than 88% of them and 12x the median launch's 175K views. Its engagement rate is 0.15%, against a median of 0.48%.
- What would 2.1M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 2.1M views would cost $214K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $53K.
Source: Gridd launch tracker, gridd.agency/launches/stanley, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.
