How did Starlink Direct to Cell UK do on X?
Starlink posted the Starlink Direct to Cell UK launch from @Starlink on Feb 27, 2026. The post has 1,614,795 views, 5,844 likes, 920 reposts, 75 quotes and 728 replies, an engagement rate of 0.47%. It ranks #443 of the 2,981 launches Gridd tracks.
Starlink Direct to Cell is now available in the UK and will provide data with voice, video and messaging to customers in areas with no terrestrial service
- 9.1xthe median launch177.5K median views
- #443of the launches we trackout of 2,981
- 0.8xits own following1,911,388 followers
- Views
- 1.6M
- Likes
- 5.8K
- Reposts
- 920
- Quotes
- 75
- Replies
- 728
- Bookmarks
- 322
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.6M views would cost $161K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $40K.
The post reached about 0.8 views for every follower of @Starlink.
What launched?
Starlink launched Direct to Cell in the UK, giving customers in areas with no terrestrial service data, voice, video and messaging.
How does it compare with other launches?
Starlink Direct to Cell UK has more views than 85% of the 2,981 launches Gridd tracks: 9.1x the median launch's 177.5K views.
- Starlink Direct to Cell UK1.6M
- Median tracked launch177.5K
- #1: xAI Voice Cloning204M
| Metric | Starlink Direct to Cell UK | Median launch |
|---|---|---|
| Views | 1.6M | 177.5K |
| Engagement rate | 0.47% | 0.48% |
| Views per follower | 0.8 | 2.6 |
| Quote posts | 75 | 27 |
| Saves per 10K views | 2.0 | 13.7 |
Other Starlink launches we track: Starlink in Kuwait (44.3M views), Starlink in Central African Republic (40.8M views), Starlink Mini 2 (32.3M views), Starlink in Gibraltar (27.2M views), Starlink in Kyrgyz Republic (26.1M views), Starlink in Tajikistan (22.1M views). All 30 Starlink launches, or every hardware launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Hardware launches | 140 | 356.8K | 4.5x | #45 |
| Accounts over 1M followers | 283 | 1.8M | 89% | #148 |
| Text-only launch posts | 300 | 126.9K | 13x | #29 |
| Every launch | 2,981 | 177.5K | 9.1x | #443 |
What this launch shows
From an account with 1.9M followers, the post reached 0.8 times the account's following. Launches from accounts over 1M followers reach a median of 0.5 times their following, so this one went about 1.7 times further than usual for its size. It ranks 148 of 283 launches from accounts that size.
It drew 75 quote posts, 0.5 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Starlink Direct to Cell is now available in the UK and will provide data with voice, video and messaging to customers in areas with no te…". The post runs 27 words, against a median of 39 for launch posts here, and leads with no media: text-only launches have a median of 126.9K views, against 184.1K for the rest.
There is no link in the post. Launch posts without a link have a median of 187.9K views in the tracker.
It went out on a Friday (UTC). Friday launches have a median of 163.1K views; the strongest day is Tuesday at 197.9K.
Every comparison is against the 2,981 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Starlink?
- In its own words on X: "Fast, affordable internet available all around the world. Engineered by @SpaceX" Starlink posted the Starlink Direct to Cell UK launch from @Starlink on Feb 27, 2026.
- How many views did Starlink Direct to Cell UK get on X?
- 1,614,795 views. Starlink posted it from @Starlink on Feb 27, 2026, and the post has 5,844 likes, 920 reposts, 75 quotes, 728 replies and 322 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Starlink Direct to Cell UK a big launch on X?
- It ranks #443 of the 2,981 launches Gridd tracks, with more views than 85% of them and 9.1x the median launch's 177.5K views. Its engagement rate is 0.47%, against a median of 0.48%.
- What would 1.6M views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 1.6M views would cost $161K. At Gridd's rate of about $25 per 1,000 views, the same views would cost about $40K.
Source: Gridd launch tracker, gridd.agency/launches/starlink-direct-to-cell-uk, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.