How did Tailscale Mullvad add-on do on X?
Tailscale posted the Mullvad add-on launch from @Tailscale on Jul 29, 2025. The post has 19,791 views, 255 likes, 12 reposts, 5 quotes and 7 replies, an engagement rate of 1.41%. It ranks #2633 of the 2839 launches Gridd tracks.
You've asked and we (finally) answered. The Mullvad add-on is now available for purchase everywhere that Tailscale is available for purchase. 🎉 👉 https://tailscale.com/mullvad
- 11%the median launch175K median views
- #2633of the launches we trackout of 2839
- 0.4xits own following47,048 followers
- Views
- 19.8K
- Likes
- 255
- Reposts
- 12
- Quotes
- 5
- Replies
- 7
- Bookmarks
- 58
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 19.8K views would cost $2K. Gridd guarantees one million views, 51x what this post got, for about $25K.
The post reached about 0.4 views for every follower of @Tailscale.
What launched?
Tailscale launched the Mullvad add-on for purchase everywhere Tailscale is available for purchase.
How does it compare with other launches?
Tailscale Mullvad add-on has more views than 7% of the 2839 launches Gridd tracks: 11% of the median launch's 175K views.
- Tailscale Mullvad add-on19.8K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Tailscale Mullvad add-on | Median launch |
|---|---|---|
| Views | 19.8K | 175K |
| Engagement rate | 1.41% | 0.48% |
| Views per follower | 0.4 | 2.8 |
| Quote posts | 5 | 27 |
| Saves per 10K views | 29.3 | 14.2 |
Other Tailscale launches we track: Tailscale Personal Plus (26.2K views) and Tailscale MagicRoute (17.4K views). All 3 Tailscale launches, or every infrastructure launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Infrastructure launches | 159 | 74.3K | 27% | #136 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 20% | #1009 |
| Image launch posts | 620 | 143.1K | 14% | #564 |
| Every launch | 2,839 | 175K | 11% | #2633 |
What this launch shows
From an account with 47K followers, the post reached 0.4 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 14% as far as usual for its size. It ranks 1009 of 1135 launches from accounts that size.
It drew 5 quote posts, 2.5 per 10,000 views against a median of 1.7. More people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "You've asked and we (finally) answered. The Mullvad add-on is now available for purchase everywhere that Tailscale is available for purch…". The post runs 23 words, against a median of 39 for launch posts here, and leads with an image: image launches have a median of 143.1K views, against 186.1K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Tuesday (UTC). Tuesday launches have a median of 192.3K views, the strongest day in the tracker.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Tailscale?
- In its own words on X: "Simple, secure networks for teams of any scale. Built on WireGuard." Tailscale posted the Mullvad add-on launch from @Tailscale on Jul 29, 2025.
- How many views did Tailscale Mullvad add-on get on X?
- 19,791 views. Tailscale posted it from @Tailscale on Jul 29, 2025, and the post has 255 likes, 12 reposts, 5 quotes, 7 replies and 58 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Tailscale Mullvad add-on a big launch on X?
- It ranks #2633 of the 2839 launches Gridd tracks, with more views than 7% of them and 11% of the median launch's 175K views. Its engagement rate is 1.41%, against a median of 0.48%.
- What would 19.8K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 19.8K views would cost $2K. Gridd guarantees one million views, 51x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/tailscale-mullvad-add-on, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.