How did Ubiquiti UniFi Network 11 do on X?
Ubiquiti posted the UniFi Network 11 launch from @Ubiquiti on Oct 12, 2026. The post has 272,653 views, 1,607 likes, 122 reposts, 46 quotes and 51 replies, an engagement rate of 0.67%. It ranks #1186 of the 2839 launches Gridd tracks.
Introducing UniFi Network 11—our most impactful release yet. 🔹 30% greater device capacity 🔹 Real-time traffic visibility 🔹 SLA-based SD-WAN routing 🔹 WiFi WAN backup And for the first time, UniFi is Matter-aware. https://ui.social/NET-11
- 1.6xthe median launch175K median views
- #1186of the launches we trackout of 2839
- 2.0xits own following136,526 followers
- Views
- 272.7K
- Likes
- 1.6K
- Reposts
- 122
- Quotes
- 46
- Replies
- 51
- Bookmarks
- 392
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 272.7K views would cost $27K. Gridd guarantees one million views, 3.7x what this post got, for about $25K.
The post reached about 2.0 views for every follower of @Ubiquiti.
What launched?
Ubiquiti introduced UniFi Network 11, with 30% greater device capacity, real-time traffic visibility, SLA-based SD-WAN routing, WiFi WAN backup and Matter awareness.
How does it compare with other launches?
Ubiquiti UniFi Network 11 has more views than 58% of the 2839 launches Gridd tracks: 1.6x the median launch's 175K views.
- Ubiquiti UniFi Network 11272.7K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Ubiquiti UniFi Network 11 | Median launch |
|---|---|---|
| Views | 272.7K | 175K |
| Engagement rate | 0.67% | 0.48% |
| Views per follower | 2.0 | 2.8 |
| Quote posts | 46 | 27 |
| Saves per 10K views | 14.4 | 14.2 |
Other Ubiquiti launches we track: Ubiquiti Whole-Home WiFi (529K views), Ubiquiti Enterprise NAS (334.1K views), Ubiquiti UniFi Travel Router Long-Range (304.6K views), Ubiquiti UniFi 5G Backup (163.6K views), Ubiquiti UniFi Cloud Storage (158K views), Ubiquiti UniFi Network 10.4 (100.7K views). All 12 Ubiquiti launches, or every infrastructure launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Infrastructure launches | 159 | 74.3K | 3.7x | #40 |
| Accounts 100K to 1M followers | 909 | 252.6K | 1.1x | #435 |
| Video launch posts | 1,940 | 192.5K | 1.4x | #847 |
| Every launch | 2,839 | 175K | 1.6x | #1186 |
What this launch shows
From an account with 136.5K followers, the post reached 2.0 times the account's following. Launches from accounts 100K to 1M followers reach a median of 1.0 times their following, so this one went about 2.0 times further than usual for its size. It ranks 435 of 909 launches from accounts that size.
It drew 46 quote posts, 1.7 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing UniFi Network 11—our most impactful release yet.". The post runs 33 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is a link in the post. Launch posts with a link have a median of 160.8K views in the tracker.
It went out on a Monday (UTC). Monday launches have a median of 181.4K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- How many views did Ubiquiti UniFi Network 11 get on X?
- 272,653 views. Ubiquiti posted it from @Ubiquiti on Oct 12, 2026, and the post has 1,607 likes, 122 reposts, 46 quotes, 51 replies and 392 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Ubiquiti UniFi Network 11 a big launch on X?
- It ranks #1186 of the 2839 launches Gridd tracks, with more views than 58% of them and 1.6x the median launch's 175K views. Its engagement rate is 0.67%, against a median of 0.48%.
- What would 272.7K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 272.7K views would cost $27K. Gridd guarantees one million views, 3.7x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/ubiquiti-unifi-network-11, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.