How did Vapi SMS do on X?
Vapi posted the Vapi SMS launch from @Vapi_AI on Apr 23, 2025. The post has 36,322 views, 187 likes, 18 reposts, 4 quotes and 11 replies, an engagement rate of 0.61%. It ranks #2306 of the 2839 launches Gridd tracks.
Introducing Vapi SMS! Vapi agents can now send texts - live, during a call. Use the new SMS tool to: - Handle inbound + outbound texts mid-conversation - Switch to SMS when users start typing - Support fully text-based chats Watch @yuhuangou demo this:
- 21%the median launch175K median views
- #2306of the launches we trackout of 2839
- 3.6xits own following10,055 followers
- Views
- 36.3K
- Likes
- 187
- Reposts
- 18
- Quotes
- 4
- Replies
- 11
- Bookmarks
- 158
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 36.3K views would cost $4K. Gridd guarantees one million views, 28x what this post got, for about $25K.
The post reached about 3.6 views for every follower of @Vapi_AI.
What launched?
Vapi launched Vapi SMS, a tool letting voice agents handle inbound and outbound texts and send texts live during a call.
How does it compare with other launches?
Vapi SMS has more views than 19% of the 2839 launches Gridd tracks: 21% of the median launch's 175K views.
- Vapi SMS36.3K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Vapi SMS | Median launch |
|---|---|---|
| Views | 36.3K | 175K |
| Engagement rate | 0.61% | 0.48% |
| Views per follower | 3.6 | 2.8 |
| Quote posts | 4 | 27 |
| Saves per 10K views | 43.5 | 14.2 |
Other Vapi launches we track: Vapi MCP Server (4.5M views), Grok STT and TTS on Vapi (1.1M views), Vapi MCP client (43.2K views), Vapi 2.0 (26.7K views) and Vapi Chat API (23.9K views). All 6 Vapi launches, or every developer tools launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Developer tools launches | 595 | 111.1K | 33% | #439 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 37% | #804 |
| Video launch posts | 1,940 | 192.5K | 19% | #1604 |
| Every launch | 2,839 | 175K | 21% | #2306 |
What this launch shows
From an account with 10.1K followers, the post reached 3.6 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 1.2 times further than usual for its size. It ranks 804 of 1135 launches from accounts that size.
It drew 4 quote posts, 1.1 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing Vapi SMS! Vapi agents can now send texts - live, during a call.". The post runs 44 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Vapi?
- In its own words on X: "Deploy voice agents at scale." Vapi posted the Vapi SMS launch from @Vapi_AI on Apr 23, 2025.
- How many views did Vapi SMS get on X?
- 36,322 views. Vapi posted it from @Vapi_AI on Apr 23, 2025, and the post has 187 likes, 18 reposts, 4 quotes, 11 replies and 158 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Vapi SMS a big launch on X?
- It ranks #2306 of the 2839 launches Gridd tracks, with more views than 19% of them and 21% of the median launch's 175K views. Its engagement rate is 0.61%, against a median of 0.48%.
- What would 36.3K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 36.3K views would cost $4K. Gridd guarantees one million views, 28x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/vapi-sms, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.