How did Warp Custom model routers do on X?
Warp posted the Custom model routers launch from @warpdotdev on Aug 5, 2026. The post has 201,710 views, 97 likes, 6 reposts, 0 quotes and 15 replies, an engagement rate of 0.06%. It ranks #1339 of the 2839 launches Gridd tracks.
Introducing custom model routers. Set your own routing rules in plain english: - "Send simple requests to minimax" - "Send planning tasks to Claude" - "Send bug fixes to Kimi k3" And every prompt gets auto-routed to the right model for the job. Here's how to make one:
- 1.2xthe median launch175K median views
- #1339of the launches we trackout of 2839
- 3.4xits own following59,605 followers
- Views
- 201.7K
- Likes
- 97
- Reposts
- 6
- Quotes
- 0
- Replies
- 15
- Bookmarks
- 31
What would these views cost to buy?
At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 201.7K views would cost $20K. Gridd guarantees one million views, 5.0x what this post got, for about $25K.
The post reached about 3.4 views for every follower of @warpdotdev.
What launched?
Warp launched custom model routers, which let users set routing rules in plain English so each prompt is sent to the right model.
How does it compare with other launches?
Warp Custom model routers has more views than 53% of the 2839 launches Gridd tracks: 1.2x the median launch's 175K views.
- Warp Custom model routers201.7K
- Median tracked launch175K
- #1: xAI Voice Cloning204M
| Metric | Warp Custom model routers | Median launch |
|---|---|---|
| Views | 201.7K | 175K |
| Engagement rate | 0.06% | 0.48% |
| Views per follower | 3.4 | 2.8 |
| Quote posts | 0 | 27 |
| Saves per 10K views | 1.5 | 14.2 |
Other Warp launches we track: Warp Oz (2.4M views), Warp Multi-agent orchestration in Oz (1.2M views), Warp Scorers (580.9K views), Warp on Windows (326.1K views), Warp Factories (303.9K views), Warp Self-improvement loops (130.4K views). All 9 Warp launches, or every developer tools launch.
Against launches like it
A launch only means something against comparable ones. These are the groups it belongs to, and where it sits in each.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Developer tools launches | 595 | 111.1K | 1.8x | #237 |
| Accounts 10K to 100K followers | 1,135 | 99.4K | 2.0x | #403 |
| Video launch posts | 1,940 | 192.5K | 1.0x | #949 |
| Every launch | 2,839 | 175K | 1.2x | #1339 |
What this launch shows
From an account with 59.6K followers, the post reached 3.4 times the account's following. Launches from accounts 10K to 100K followers reach a median of 3.1 times their following, so this one went about 1.1 times further than usual for its size. It ranks 403 of 1135 launches from accounts that size.
It drew 0 quote posts, 0.0 per 10,000 views against a median of 1.7. Fewer people than usual added their own take, and a quote post is what carries a launch to audiences the account does not have.
The first line is "Introducing custom model routers. Set your own routing rules in plain english:". The post runs 48 words, against a median of 39 for launch posts here, and leads with a video: video launches have a median of 192.5K views, against 137.6K for the rest.
There is no link in the post. Launch posts without a link have a median of 184.9K views in the tracker.
It went out on a Wednesday (UTC). Wednesday launches have a median of 178.8K views; the strongest day is Tuesday at 192.3K.
Every comparison is against the 2839 launches in the tracker, read on Nov 14, 2026. Medians, not averages. See the state of launches on X for the full breakdown.
Questions about this launch
- What is Warp?
- In its own words on X: "Open infrastructure for building cloud software factories" Warp posted the Custom model routers launch from @warpdotdev on Aug 5, 2026.
- How many views did Warp Custom model routers get on X?
- 201,710 views. Warp posted it from @warpdotdev on Aug 5, 2026, and the post has 97 likes, 6 reposts, 0 quotes, 15 replies and 31 bookmarks. Gridd re-reads these numbers from the post every six hours; these were read on Nov 14, 2026.
- Was Warp Custom model routers a big launch on X?
- It ranks #1339 of the 2839 launches Gridd tracks, with more views than 53% of them and 1.2x the median launch's 175K views. Its engagement rate is 0.06%, against a median of 0.48%.
- What would 201.7K views on X cost to buy?
- At $100 per 1,000 views, the rate a brand pays an agency charging $100K for one million views, 201.7K views would cost $20K. Gridd guarantees one million views, 5.0x what this post got, for about $25K.
Source: Gridd launch tracker, gridd.agency/launches/warp-custom-model-routers, read from the post on X on Nov 14, 2026. Free to cite with a link (CC BY 4.0). Get every launch as JSON.